Steve White has been appointed executive director retail innovation at the agency to create retail products that will leverage resources from parent Infosys.
The leverage that marketers have, of course, is the power of the purse -- they spend many billions supporting social platforms.
Mastercard CMO Raja Rajamannar has worked at the company since 2013, and has led its marketing transformation efforts.
Why would a marketer have to be subpoenaed to hand over evidence in a case like this? Especially if it believed that the agency involved had done it wrong?
Just in time for World Puppetry Day, Slingy The Puppet debuted in a new campaign for OTT service Sling TV.
Isobar Canada, part of Dentsu Aegis, has launched its first work for Cadillac-a digital platform called Cadillac Live.
He left after a year as president, brand solutions, and embarked on an awesome road trip with a friend, embracing the mantra "Situation Fluid. Open Agenda."
Ashley Berg alleges she was demoted after telling company officials she was pregnant. An amended complaint notes that other women also believe the firm discriminated against them.
That's on a pro forma basis -- the firm was formed in May. Company chairman Martin Sorrell says the firm intends to double revenue between 2109 and 2021.
The market research firm is out with a new report that spotlights nine midsize media agencies with billings of between $2 billion to $20 billion.