As consumers face an increasing array of choices in their purchasing decisions, coupled with an oversaturated media market, retail brands must find a way to showcase their points of differentiation or risk losing their customer base. With 52 years of perfecting their in-store experience, Sunglass Hut is now revitalizing its paid media strategy. Through a mix of short and long-form content, they highlight unique aspects that make their in-store shopping a must-visit experience to boost store traffic and secure a prominent position in the fiercely competitive retail landscape. Luxottica's Director of Global Media, Caroline Proto, will share learnings.

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It’s the age-old debate between merchants and marketers. On one side, you have the discount. On the other, you have the messaging and targeting. Which one is convincing customers to checkout? Would they have bought it regardless of the price drop? Would even the deepest discount fall short if no one knew it exists? Our panel of merchandising and marketing experts will attempt to settle the score right here, right now.

Customers can sniff out the forced, cross-brand promotions, making even the best campaign ideas fall flat. So when Bevel teamed up with Marvel Studios’ Black Panther: WakandaForever, they launched a limited edition all-Black Safety Razor Gift Set that maintained the authentic voice of culture and community that they serve. Girard Hardy, Walker & Company Brand Marketing Director, will share how the partnership came to fruition, insights learned along the way, and tips for how brands can foster cross-brand relationships that will matter most to your customers.