Dianne Cairoli oversees the Travel and Retail (including Retail Media Networks) for DISH Media, inclusive of DISH and Sling. In her role, Dianne drives revenue generation across all major retail/travel brands through addressable and data driven solutions across linear and digital platforms.
Dianne is the former SVP of ZEFR, leading the revenue function for the East Coast. ZEFR Enables digital advertising effectiveness while ensuring brand and social responsibility. Prior to ZEFR, she was the Director of East Coast Sales where he managed the East Coast sales team and media strategy. Dianne has also held roles at Viacom, Conde Nast, and Yahoo!. She currently resides in Dallas, TX and enjoys traveling and spending time with her family.
How Retailers Are Driving Growth with Addressable TV Advertising:
With premium video content being consumed across various screens and fragmentation increasing, retail brands are looking to leverage data insights to target viewers with precision while maintaining the reach of traditional TV. Despite the growing adoption of addressable advertising, many advertisers still don’t fully understand its benefits or use cases. In this session, DISH Media will share examples of how retailers are driving growth with addressable TV advertising to achieve optimal business results.