• BBDO Snags Network Of The Year For Fifth Time
    It's the fifth time the agency has been named Network of the Year at the Clio Awards in the past nine years.
  • Advertising's No-Win: People Hate Ads But Would Rather Watch Ad-Supported TV, Then Skip The Ads
    A new study from Hub Entertainment Research has found that most people (53%) say they actually prefer free TV, where they "pay" by viewing commercials.
  • 4As Study Finds 74% of Agencies Think They Suck At Diversity
    When asked how the ad industry is doing when it comes to hiring diverse professionals, nearly half of respondents said the industry is terrible.
  • Advertising Women Of New York Rebrands Following New Research On Women In Leadership
    The new name, She Runs It, aims to signal a pivot in the organization's mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media.
  • Study: Branded Content Doubles Recall Compared to Display Ads
    According to this new study conducted by IPG Media Lab, Forbes and the Newhouse School at Syracuse, branded content just kills it when compared to display advertising in terms of recall, brand perception and intent/consideration.
  • Mediavest | Spark CEO Chris Boothe Awarded Chicago Ad Federation 2016 Silver Medal Award
    The award recognizes a distinguished member of the Chicago advertising community for his or her career contributions and accomplishments.
  • WTF? New Study Claims Young People Love Their Mobile Devices! Shocker!
    Sort of like trying to make Fetch happen, mobile ad firm Verve is out with a new study that now wants us to refer to mobile-using Millennials and GenZ as Mobile Prodigies.
  • Boston Agency Launches 'Brand Experience' Division For Healthcare Market
    It's really not enough to call yourself an agency with vertical experience in the healthcare space. Because fancy buzzwords are always better than plain English, right?
  • Agency Launches Scholarship to Promote Interest In Digital Marketing
    The Scholarship totals $3,000 -- what tiny percentage of college tuition that covers is kind of a chuckle -- and will be awarded bi-annually beginning in December 2016.
  • How Many Agencies Named Cake Do We Need?
    OK so we have Cake, the SaaS platform that manages digital marketing; we have Cake, the "storytelling" ad agency and we have Cake, the UK-based design group which may or may not be part of Cake, the "storytelling" ad agency.
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