It's the fifth time the agency has been named Network of the Year at the Clio Awards in the past nine years.
A new study from Hub Entertainment Research has found that most people (53%) say they actually prefer free TV, where they "pay" by viewing commercials.
When asked how the ad industry is doing when it comes to hiring diverse professionals, nearly half of respondents said the industry is terrible.
The new name, She Runs It, aims to signal a pivot in the organization's mission, shifting from winning more seats at the table for women, to a sharper focus on paving the way for women to lead at every level of marketing and media.
According to this new study conducted by IPG Media Lab, Forbes and the Newhouse School at Syracuse, branded content just kills it when compared to display advertising in terms of recall, brand perception and intent/consideration.
The award recognizes a distinguished member of the Chicago advertising community for his or her career contributions and accomplishments.
Sort of like trying to make Fetch happen, mobile ad firm Verve is out with a new study that now wants us to refer to mobile-using Millennials and GenZ as Mobile Prodigies.
It's really not enough to call yourself an agency with vertical experience in the healthcare space. Because fancy buzzwords are always better than plain English, right?
The Scholarship totals $3,000 -- what tiny percentage of college tuition that covers is kind of a chuckle -- and will be awarded bi-annually beginning in December 2016.
OK so we have Cake, the SaaS platform that manages digital marketing; we have Cake, the "storytelling" ad agency and we have Cake, the UK-based design group which may or may not be part of Cake, the "storytelling" ad agency.