• How The Changing Nature Of Creativity Impacts Agency Pitches
    Earlier this year energy giant Centrica ran a global holding company pitch. It lasted six months but in a recent debriefing Group CMO Margaret Jobling said the decision boiled down to two drivers.
  • 'Doe' Defendants Seek Dismissal Of Diet Madison Avenue Lawsuit
    The defendants are asking for summary dismissal of a defamation law suit brought by former Crispin Porter Bogusky Chief Creative Officer Ralph Watson against them and others related to accusations posted on the DMA Twitter account that Watson is an alleged sexual predator.
  • VCCP Wins Media Assignment For Travelopia
    The award comes after the recent loss of Macmillan Cancer Support and word that the agency is defending its Transport for London account, so the win is very welcome news for the agency.
  • WPP Outlines Compensation For Incoming CFO
    New Chief Financial Officer John Rogers starts early next year, and he'll be rewarded handsomely. But hey, it's a big job.
  • What's Past Is Prologue: 9thWonder Is Here To Help
    TM Advertising shuttered last week. On Friday, 9thWonder ran a search ad targeted to TM clients looking for new agencies. Very enterprising!
  • Blinded By The Light? Innocean Has A Solution For That
    The agency just got into the wearable gadget business with a pair of smart sunglasses that it is marketing directly to consumers.
  • Bain Deal For Kantar Includes IPO Option
    The private-equity giant will soon own 60% of Kantar in a joint venture deal with WPP. After three years, Bain has the option of taking the company public.
  • Investors Send Publicis Groupe Shares Down Double Digits
    Investors didn't react well to the Groupe's Q3 report issued Thursday. Publicis disclosed that it would post an organic revenue decline for full-year 2019.
  • It's Going To Be A Wild Ride In The Media Agency Pitch Department In 2020
    There may be a half dozen or more multibillion-dollar pitches in the first quarter alone, according to media and marketing consultant ID Comms. They keep track of this stuff, so they should know.
  • WPP Shareholders To Vote On Kantar Sale
    A shareholder meeting has been scheduled for later this month in London to vote on the transaction, which was announced in July.
« Previous Entries