When I was a trick-or-treater I think 90% of my booty was comprised of goodies from the Hershey and Mars companies. I'd be in a near coma-like sugar high for two weeks. Yeah those were the days.
Meshing and scaling technology, data and agency assets at the group level, Forrester asserts, will boost buying clout. The goal is to "corner the programmatic market with digital-buying prowess, bringing clients advanced inventory at preferred rates."
The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships.
"With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a report.
S4 CEO Martin Sorrell said earlier this month that disposing of GroupM would unlock value. WPP CEO Mark Read addressed the subject on a call with analysts on Friday.
Management consulting firm, UX and tech solutions agency Credera, part of Omnicom's Precision Marketing Group, has just opened a New York office.
The former Martin Agency Chief Creative Officer alleges the companies ruined his career by manufacturing a harassment-related "false narrative" against him.
Earlier this year, energy giant Centrica ran a global holding company pitch. It lasted six months, but in a recent debriefing Group CMO Margaret Jobling said the decision boiled down to two drivers.
The defendants are asking for summary dismissal of a defamation lawsuit brought by former Crispin Porter Bogusky Chief Creative Officer Ralph Watson against them and others related to accusations posted on the DMA Twitter account that Watson is an alleged sexual predator.
The award comes after the recent loss of Macmillan Cancer Support and word that the agency is defending its Transport for London account, so the win is very welcome news for the agency.