• Just In Time For Halloween, A&G Adds A Hershey, PA Office
    When I was a trick-or-treater I think 90% of my booty was comprised of goodies from the Hershey and Mars companies. I'd be in a near coma-like sugar high for two weeks. Yeah those were the days.
  • Forrester: Media Agency Groups Taking Steps To 'Fend Off Looming In-House Threat'
    Meshing and scaling technology, data and agency assets at the group level, Forrester asserts, will boost buying clout. The goal is to "corner the programmatic market with digital-buying prowess, bringing clients advanced inventory at preferred rates."
  • WFA: Agency Relationships Hampered By Bad Briefs, Other Miscommunications
    The World Federation of Advertisers' report concludes marketers need a smarter approach to agency management if they want more productive relationships.
  • GroupM Warns, 'These Are Dangerous Days For Advertisers'
    "With shifts in viewing habits, commercial impressions in the most viewable, highest attention media are in free fall across the world," according to a report.
  • First Kantar, Then . . .GroupM?
    S4 CEO Martin Sorrell said earlier this month that disposing of GroupM would unlock value. WPP CEO Mark Read addressed the subject on a call with analysts on Friday.
  • Omnicom's Credera Hangs Out A Shingle In The Big Apple
    Management consulting firm, UX and tech solutions agency Credera, part of Omnicom's Precision Marketing Group, has just opened a New York office.
  • Alexander Slaps IPG, TMA With $50 Million Defamation Suit
    The former Martin Agency Chief Creative Officer alleges the companies ruined his career by manufacturing a harassment-related "false narrative" against him.
  • How The Changing Nature Of Creativity Impacts Agency Pitches
    Earlier this year, energy giant Centrica ran a global holding company pitch. It lasted six months, but in a recent debriefing Group CMO Margaret Jobling said the decision boiled down to two drivers.
  • 'Doe' Defendants Seek Dismissal Of Diet Madison Avenue Lawsuit
    The defendants are asking for summary dismissal of a defamation lawsuit brought by former Crispin Porter Bogusky Chief Creative Officer Ralph Watson against them and others related to accusations posted on the DMA Twitter account that Watson is an alleged sexual predator.
  • VCCP Wins Media Assignment For Travelopia
    The award comes after the recent loss of Macmillan Cancer Support and word that the agency is defending its Transport for London account, so the win is very welcome news for the agency.
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