• Tasked With Transforming The Brand, MullenLowe LA Appointed AOR For Arizona Coyotes
    The Interpublic agency is charged with repositioning the team in a way that showcases its multicultural approach and commitment to it community. And its determination to become champions of course.
  • Want To Get To Know Gen Z A Little Better? Helixa Has A Report For That
    The company analyzes millions of social media interactions and uses AI to calculate consumer interests and affinities. The Gen Z report is based Q2 data.
  • MDC-Stagwell Tie-up Approved By A Wide Margin
    MDC filed an SEC document today that showed the vote tally to be more than 3 to 1 in favor of the merger or 49,897,961 for and 14,376,909 opposed.
  • Stagwell's Code And Theory Taps R/GA Veteran To Lead Its Brand Practice
    Stef Hoffman joins as Group Director, head of brand strategy and is tasked with reshaping the shop's brand practice to better serve CMOs and their focus on growth and opportunities that increasingly lie in the nexus of marketing, tech, innovation and customer experience.
  • Omnicom's Wren Re-ups For Another 3 Years
    The holding company's longtime Chairman-CEO has just signed a new three-year employment agreement that will keep him in place through the end of 2024.
  • Lincoln Project Slams Fox News And Rupert Murdoch For 'Killing Americans'
    The ad-focused super PAC is out with a new ad that condemns Fox News for spreading "anti-vax hysteria" and urges people to call their TV companies and demand that the network be pulled.
  • Chicago-based Soulsight Opens Offices in New York And Los Angeles
    The west coast office will service clients like Nike, Central Garden & Pet and Fox TV and the east coast office will work with clients like PepsiCo, Campbell's and Mondelez.
  • Glass Lewis Gives A Thumbs Up To The Proposed MDC Partners Merger
    It's the second big proxy advisory firm to weigh in this week with a recommendation to MDC shareholders to vote yes on the merger with Stagwell.
  • Institutional Shareholder Services Backs MDC Partners-Stagwell Merger
    In a coup for the pro-merger camp, the influential proxy advisory firm reversed its earlier decision after Stagwell offered revised transaction terms.
  • MDC Shareholder Madison Ave. Partners Signals Its Pro-Merger Stand
    The firm's managing partner Eli Samaha may join the board of the combined company if the merger goes through. MDC shareholders are set to vote on it July 26.
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