The company spent more than $82 million on digital media in the U.S. in 2019 according to Kantar. The sports apparel giant has taken other elements of its ad-marketing activities in house including social media and influencer marketing.
Trump's push to open the economy prematurely has cost the lives of many seniors who helped saved democracy from the fascist onslaught during WWII, the ad states.
As Publicis Groupe CEO Arthur Sadoun put it Friday it is "very unusual" to see the two companies agreeing on much, but then again, the firms' collaboration on the Moldy Whopper campaign has won awards and recognition the world over.
Brand Lab has created a new "All In Together" bracelet that it is selling for $5. It's created a website where people can buy the bracelet or make a donation. Agency media partners are helping to promote the product and cause pro bono.
Arthur Sadoun and Maurice Levy star in a new video stylized like a caper film in which they embark on a mission to the South of France. And yes, they wear masks when appropriate.
The longtime incumbent was OMD, which has serviced the account since 2008. The scope also includes Showtime and CBS Access. For Horizon, the win helps make up for the loss of some Disney business last year.
"Trump's got a size problem," the LP stated in a release accompanying the ad. "It's not growing, in fact, it's shrinking. And the whole world saw. We're talking about Donald Trump's crowds, of course."
In some ways, the incident serves as a textbook case of the kind of systemic racism that exists in the industry and groups like 600 & Rising and others are now trying to eradicate.
The campaign is designed to create a standard for collecting industry diversity data agency by agency and provide a platform for agencies to articulate a vision of a more diverse future.
The organizations are developing a 90-day timetable for enacting diversity and inclusion reforms across the industry.