• Agencies May Find This Partnership Between Branded Entertainment Network and Producers Guild Very Interesting
    Product integration platform Branded Entertainment Network has formed a partnership with the Producers Guild of America which will provide BEN Clients with brand integration opportunities in film, television and new media.
  • It's Time To Party With The Ad Club!
    In the interest of helping you have a great time this holiday season, I share with you the news that the Ad Club of New York will host its annual holiday party this Thursday, December 1 at Arena in NYC.
  • Yet Another Agency Makes Yet Another Acquisition Netting Yet Another Totally New Thing
    Irvine-based agency Advantage Solutions has acquired Upshot, a consumer marketing agency based in Chicago. I'm told the addition of Upshot to Advantage Solutions will create a "comprehensive end-to-end brand marketing capability that enables clients to optimize brand activation and the journey to purchase." So, yeah, something totally new.
  • Yup. An Ad Agency Turned the Mannequin Challenge Into an Ad
    Publicis in Belgium has taken the Mannequin Challenge that has swept the internet and turned it into an ad for the Belgium League of ALS.
  • Inspired by Award-Winning 'Stop-It' Cheil Worldwide and ANDY Launch Internship Program
    Stop-It, is an ingenious app designed to help anyone who finds themselves in a domestic violence situation.
  • RED Interactive Agency Office Robot Allows Remote Workers to Better Interact With Office-Based Employees
    The robot adds to the agency's current use of other remote tools such as video conferencing and, of course, Slack.
  • Programmatic Media Buying Firm's Study Claims...Surprise, Surprise...Display Inventory Prices Will Rise 20% By 2018
    The increase will come, specifically, from publishers adoption of header bidding, a shift away from fixed CPMs and better pricing software.
  • Reese Witherspoon, Otter Media Launch Female-Focused Storytelling Agency
    Former Video Genome Project COO Kerry Tucker will head the new company.
  • Cannes Lions to Reduce Size of Jury Panels
    The move is designed to ensure the highest standard of meaningful debate can take place.
  • Here Are the 100 Trends That Will Shape Your Marketing World in 2017
    Here's one for all you culture buffs who pride yourselves on staying abreast of trends as they come and go each year.
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