Cheil Worldwide has partnered with the Advertising Club of New York's International ANDY Awards on an internship program to support two
winners from the show’s Student Competition. The winners, Elena Hernandez and Rodrigo Dominguez, snagged the RESET award – the ANDYs professional category for innovation.
The duo's idea, Stop-It, is an ingenious app designed to help anyone who finds themselves in a domestic violence situation. Hernandez and Dominguez are students at the Miami Ad School in Madrid. Following their ANDY win, the pair were hired as interns by Breno Cotta, ECD, Cheil Madrid, who was enamored with the work and will collaborate with them in an effort to make the idea a reality. The pair began working at the agency November 3.
The internship program was the idea of Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, who served as a judge at the ANDY Final Judging Session in Seville back in February.
Of Hernandez and Dominguez, Poynton said “Without knowing where the ‘Stop-It’ team came from, I knew that Cheil could help them realize their idea and the ANDYs agreed to work together to find a way to establish this internship. This is a great example of the ANDYs commitment to shaping the future of our business with the brightest talent of the next generation.”
For its part, Ad Club New York President and CEO Gina Grillo added, “The ANDYs provide a $10,000 scholarship each year to promising students, but this takes that investment a step further. I hope this inspires other jurors and agencies to do the same in the years ahead.”