RICHARD WHITMAN

Articles by Richard All articles by Richard

• Mower Agency Now Owned By Its Employees in Mediapsssst on 08/15/2022
  

  Chairman and CEO Eric Mower, who founded the agency in Syracuse in 1968, will remain in his current position as will other senior Mower executives, including president and COO Stephanie Crockett.

• Correction: Kovel Fuller Has Not Shut Its Doors in MAD on 08/12/2022
  

  The Culver City, CA agency is working remotely and serving clients like Yokohama tires and web and mobile design company Owning.com.

• It takes a Hyphen: Tracy-Locke Rebrands in Mediapsssst on 08/12/2022
  

  The 109-year-old agency is reintroducing the hyphen to its name as part of repositioning that creativity is the key to commerce success.

• Another West Coast Agency Shutters: Kovel Fuller in Mediapsssst on 08/11/2022
  

  The agency was the product of the 1999 merger of shops run by Lee Kovel and John Fuller. In its heyday it was winning significant pieces of business from clients like Universal Studios, Yokohama Tires as well as numerous local and regional accounts.

• Mindshare's New Impact Index Ferrets Out Content That Is Toxic To Minority Communities in Mediapsssst on 08/10/2022
  

  The agency unveiled the tool today with Tyson Foods as the launch client. The tool uses algorithms that identify detrimental or hateful content towards minority groups. Media planners can then use this page-level data to adjust a brand's paid media spend accordingly.

• Call It XDA: The XD Agency Revises Its Branding in Mediapsssst on 08/09/2022
  

  The rebrand includes a new website and positioning, which is now "Create Better. Better experiences, stories, relationships, worlds. Everydamnday."

• Stagwell Reorganizes Its Media Network Unit, Adding Creative Shops in Mediapsssst on 08/08/2022
  

  The main idea is that an increasing number of clients are seeking integrated advertising services that include both creative and media.

• Study: America's Young Voters Say Major Government Reforms Are Needed But Unobtainable in Mediapsssst on 08/05/2022
  

  The Ad Council Research Institute and MTV Entertainment Studios unveiled initial findings today from a joint research project that is designed to unpack voting attitudes and perceptions among younger Millennials and voting-age Gen Z Americans.

• Advertising Luminary John Hegarty Presents 'The Business Of Creativity' in Mediapsssst on 08/04/2022
  

  Hegarty's on-line course starts in September. He has long held the view that marketing has become too science focused in its quest for effectiveness. Marketing, he stated, "has to move from stalking to seducing."

• Palisades, KSL Media And The Slow-turning Wheels Of Justice in Mediapsssst on 08/03/2022
  

  It took nine years for the KSL Media bankruptcy case to wind its way through the courts. It was filed during the Obama Administration and TikTok was still three years from launch.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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