RICHARD WHITMAN

Articles by Richard All articles by Richard

• WFA Report Finds Holding Company Model Doesn't Deliver Better Integration in Mediapsssst on 11/21/2019
  

  Marketer respondents with a holding company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks including global campaign implementation and delivery, testing and segmenting and targeting.

• Bayer Adds MullenLowe To Its Consumer Health Agency Roster in Mediapsssst on 11/19/2019
  

  The Interpublic agency will be responsible for brand and digital strategy, and creative development for select global "power" brands including diaper rash preventative ointment Bepanthen, vitamin supplement Berocca, anti-fungal cream Canesten and others.

• Report: Programmatic Space Needs More Automation, Better Data in Mediapsssst on 11/18/2019
  

  The 4As and The 614 Group are out with a new report that finds the future of programmatic is hindered by a lack of automation.

• Did Martin Sorrell Slap A Former WPP Colleague? in Mediapsssst on 11/17/2019
  

  He denies it, but there were multiple reports in the European press late last week suggesting Sorrell scuffled with Brand Union chief Jim Prior at a recent conference in Lisbon.

• McCann Research Drives New ANA Talent Recruitment Effort in Mediapsssst on 11/14/2019
  

  The ANA has unveiled a new campaign to help persuade college kids there's a future for them in the world of advertising and marketing.

• Kantar's BrandZ: Good Luck Taking On Netflix In Streaming Game in Mediapsssst on 11/13/2019
  

  That's the conclusion of BrandZ consumer research, as a bevy of would-be streaming competitors enter the fray.

• Sadoun Tells Employees Organic Growth Is A Must For 2020 in Mediapsssst on 11/13/2019
  

  Sadoun praised employees for reeling in lots of new business this year, and said he's expecting "everyone to deliver" on the organic growth front in an internal memo.

• Havas' Triptk Opens NYC Branding, Design Practice in Mediapsssst on 11/12/2019
  

  Design veteran Daniel Arenas has been tapped to lead the new operation, which follows a year of significant growth at brand consultancy Triptk and the addition of new clients, including T-Mobile and The Cronos Group.

• More Consolidation At WPP in Mediapsssst on 11/09/2019
  

  Word is that WPP is finalizing plans to merge several of its digital agencies into Wunderman Thompson, including Mirum, iStrategyLabs and Possible.

• Austin Digital Agency T3 Sold To LRW Group in Mediapsssst on 11/07/2019
  

  It's the start of a new era at T3, whose founder Gay Gaddis is stepping down as CEO as the shop changes hands. Her son Ben, who has been president since 2016 will succeed her.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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