RICHARD WHITMAN

Articles by Richard All articles by Richard

• Power Digital Acquires Social Method in Mediapsssst on 01/18/2021
  

  Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washington, D.C. and Tel Aviv.

• Liquid Adds Arcade To Its Name in Rebranding Move in Mediapsssst on 01/17/2021
  

  The video game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities.

• You & Mr Jones Completes $260 Million Series B Funding in Mediapsssst on 01/14/2021
  

  The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA.

• Cannes Lions To Resume Live Festival In June in Mediapsssst on 01/13/2021
  

  Like many other events in the past year, the Cannes Lions 2020 festival was converted to a virtual event. The awards portion was postponed. The organization cautioned that attendance this year could be limited.

• S4 Capital Adds China Agency Tomorrow To Its Portfolio in Mediapsssst on 01/12/2021
  

  The agency's founder Rogier Bikker will lead the MediaMonks/Tomorrow business in China. With plans for an accelerated acquisition pace this year, it's S4's third M&A deal so far in January.

• Half Of Consumers Believe Having Latest Technology Is 'Important' in Mediapsssst on 01/11/2021
  

  That's according to a new survey from GroupM which also found a large majority of consumers believe health and fitness data should be for their eyes only or a family members'.

• Richards Group Gets Help From A Diversity Consultant in Mediapsssst on 01/11/2021
  

  The fact that that development made headlines is somewhat telling about the work ahead of Adland in making its workforce and culture more diverse and equitable.

• Lincoln Project Joins Chorus Of Those Demanding A Second Impeachment in Mediapsssst on 01/07/2021
  

  MediaPost's Creative Agency Of The Year called Trump's actions "sedition and insurrection," calling for his immediate impeachment and conviction.

• Better Late Than Never (Not Really): Social Networks Shut Down Trump in Mediapsssst on 01/06/2021
  

  Twitter, Instagram and Facebook said yesterday -- about four years too late -- that they are locking Trump's accounts, at least temporarily.

• Dentsu Reorganizes Far-Flung Sports Marketing Operations in Mediapsssst on 01/05/2021
  

  The holding company has sports and entertainment subsidiaries across the Americas, Europe, Asia and Australia that will now report into a new unit, Dentsu Sports International.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.