RICHARD WHITMAN

Articles by Richard All articles by Richard

• LA Agency 'Adopts' Japanese Restaurant, Wins Addy For Soup-To-Nuts Makeover in Mediapsssst on 04/12/2021
  

  The work, from Arcana Academy, was pro bono for the restaurant which happens to be a staff lunch spot favorite.

• Dentsu Confirms It May Sell Its Tokyo Headquarters Building in Mediapsssst on 04/09/2021
  

  It's all part of a broader transformation plan. Dentsu said it would realize a gain on the sale of the two properties -- one in Tokyo, the other in Kamakura City -- of approximately $273 million.

• TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community in Mediapsssst on 04/08/2021
  

  The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits.

• Unilever Confirms It Is Conducting Multinational Media Agency Review in Mediapsssst on 04/07/2021
  

  The review, the first major media assessment since 2015 includes North America, much of Europe and other markets.

• Omnicom Wins Global Allianz Assignment in Mediapsssst on 04/06/2021
  

  The remit covers creative, strategy and production services for the insurance giant in the more than 70 countries it operates in.

• BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics in Mediapsssst on 04/05/2021
  

  According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period.

• France's New Lockdown Puts Another Wrench In The Works For This Year's Lions Festival in Mediapsssst on 04/02/2021
  

  For now, the new lockdown is effective through April, but French officials have described the latest COVID-19 surge in such dire terms it won't come as a surprise if the lockdown is extended.

• Hat In Hand, Lincoln Project Says Upcoming Midterms 'Most Consequential' Ever in Mediapsssst on 04/01/2021
  

  With Trump gone from office, the LP has its sights set on its next mission -- the 2022 elections and, more specifically, thwarting any attempted gains by Trump loyalists.

• P&G Agrees To Acquire Publicis Groupe in Mediapsssst on 04/01/2021
  

  For years, the CPG giant has been cutting back its agency roster. Now, it plans to do all its advertising and marketing in-house.

• WFA Releases Guide Aimed At Fostering DE&I In The Creative Process in Mediapsssst on 03/30/2021
  

  The guide highlights a dozen key areas where bias can occur and proposes questions that can be used as a litmus test at every stage.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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