RICHARD WHITMAN

Articles by Richard All articles by Richard

• Imagine A Pro Sports Team Called The 'New York Jews' in Mediapsssst on 07/13/2020
  

  Crazy, right? Why is it any less crazy than teams called the Cleveland Indians or the Washington Redskins?

• Martin Sorrell's Disruption Strategy in Mediapsssst on 07/11/2020
  

  The S4 Capital chief spoke Friday about his company's M&A strategy, business development approach and why WPP should be broken up.

• Analytics And AI Firm SAS Taps MWG For Global Assignment in Mediapsssst on 07/10/2020
  

  The assignment for McCann and CRM specialist MRM will include the development of a global campaign highlighting the company's ability to help organizations in their digital transformations through innovative analytics software and services.

• Social Justice Platform And Campaign 'It's Black & White' Launches in Mediapsssst on 07/08/2020
  

  A new platform created by agencies is designed to spark a conversation about differences in the perceptions of Blacks and Whites and unveil unconscious biases.

• Ad Hits Trump Where Millions Are Suffering: Job Losses in Mediapsssst on 07/08/2020
  

  It's the bread-and-butter issue that often determines election outcomes. As James Carville famously put it: "It's the economy, stupid."

• Just How Far Has The Media Procurement Process Evolved? in Mediapsssst on 07/06/2020
  

  Media procurement teams are not so singularly focused on the mission of cutting fees as they once were.

• New Ad Calls Out Trump As 'America's Worst President' in Mediapsssst on 07/02/2020
  

  As Trump prepares for a trip to Mount Rushmore over the July 4 holiday weekend, the ad compares him unfavorably to four of the greatest presidents whose countenances are carved into the Black Hills monument.

• Kantar Names Griffiths Deputy CEO in Mediapsssst on 07/01/2020
  

  Griffiths, who has been CFO since January, will retain those responsibilities and run the company until a permanent CEO is named. Former CEO Eric Salama has opted out of an advisory role with the company.

• Nike And Publicis Groupe's Razorfish Part Ways in Mediapsssst on 06/30/2020
  

  The company spent more than $82 million on digital media in the U.S. in 2019 according to Kantar. The sports apparel giant has taken other elements of its ad-marketing activities in house including social media and influencer marketing.

• Ad Condemns Trump For Sacrificing 'Greatest Generation' For Political Gain in Mediapsssst on 06/29/2020
  

  Trump's push to open the economy prematurely has cost the lives of many seniors who helped saved democracy from the fascist onslaught during WWII, the ad states.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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