RICHARD WHITMAN

Articles by Richard All articles by Richard

• Catalina Marketing Files For Chapter 11 Bankruptcy Protection in Mediapsssst on 12/12/2018
  

  Best known for its cash register coupons, the firm filed for Chapter 11 bankruptcy protection today as it undertakes a restructuring. It has been a force in the analog couponing world for 30-plus years.

• In Living Colour: WPP's New Constantly In-Motion Logo in Mediapsssst on 12/11/2018
  

  The holding company has spruced up its brand look to go along with its new streamlined structure.

• She's Baaaaack. On A Bigger Stage in Mediapsssst on 12/10/2018
  

  For bigger impact. At least that's the idea of "Fearless Girl's" return to new a location at the New York Stock Exchange.

• Ex-Agency Executive Gets 40 Years For Fraud in Mediapsssst on 12/09/2018
  

  Former agency owner Gary Todd Smith, 49, was sentenced to 40 years in prison last week for running a Ponzi-like scheme to finance the Fayetteville, NC agency that he and his father ran for years.

• Finally, In-Play MDC Partners Gets Some Nibbles in Mediapsssst on 12/06/2018
  

  The company has been on the block for at least two years -- and now it looks like a sale may go through.

• The Missed Opportunity At In-House Agencies in Mediapsssst on 12/05/2018
  

  Part of the problem, per a new report from Forrester and IHAF is that CMOs often view the in-house shop as a low-cost, efficient alternative to external agencies. That misses the bigger point.

• IPG Veteran Signs On with New Content Shop Newhouse in Mediapsssst on 12/04/2018
  

  Jason Blake has been named CMO for the creative content and communications agency Newhouse, which launched with offices in New York and Los Angeles earlier this fall.

• I'm Debbie, Fly Me (To Mars) in Mediapsssst on 12/03/2018
  

  Would commercial sponsorships sully NASA's reputation? Public Citizen and Care2 are up in arms over the possible selling of naming rights and related advertising to NASA's rockets and space ships.

• Ever Re-Gifted A Company Holiday Gift? You're Not Alone in Mediapsssst on 12/03/2018
  

  A recent survey found that 40% of employees have re-gifted or even thrown out presents from employers. That I believe, having done both myself.

• Travelers Debuts Campaign All Drivers Should Watch in Mediapsssst on 11/29/2018
  

  The campaign, from TBWA\Chiat\Day NY, highlights the tragic consequences that result from distracted driving.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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