RICHARD WHITMAN

Articles by Richard All articles by Richard

• The Changing Role Of Entertainment In Consumers' Lives in Mediapsssst on 05/22/2019
  

  Havas Group and Cannes Lions have collaborated on a global study that shows a majority of people now consider entertainment a "vital need" in their lives.

• SJR Study Finds Content Is Critical To Managing Company Reputations in Mediapsssst on 05/21/2019
  

  WPP's digital consultancy SJR recently surveyed CMOs to gauge how much they value owned content as part of their overall company's reputation management strategy.

• WFA's Bid To Refocus Marketing Procurement Practices in Mediapsssst on 05/21/2019
  

  The organization has created a new "sourcing board" to transform the procurement process into something more than a "cost killer." Adidas and Mondelez marketing procurement executives co-chair the board.

• The One Club's 2019 Global 'Portfolio Night' Spans More Than 24 Cities in Mediapsssst on 05/17/2019
  

  Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment. And it's just around the corner.

• IPG's Huge, Amazon To Present 'Change for Good' Hackathon At Cannes in Mediapsssst on 05/16/2019
  

  Working with Earth Day Network and the Earth Challenge 2020 global citizen-science initiative, the hackathon will bring together global creatives and technologists to tackle the most pressing environmental issues.

• Report: Amazon Is The Most Valuable Retail Brand In The World in Mediapsssst on 05/15/2019
  

  That's according to the latest WPP/Kantar BrandZ report, which puts Alibaba second and McDonald's third.

• Ad Fraudsters Exploit Massive Loophole In OTT in Mediapsssst on 05/14/2019
  

  It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by 2020.

• Lorne Michaels, King Of Ad Spoofers, To Receive Cannes Lions Award in Mediapsssst on 05/13/2019
  

  The Cannes Lions Festival of Creativity confirmed today that the long-time Saturday Night Live producer will receive its first Entertainment Person Of The Year award at this year's show.

• Alleged Defamer In DMA Case Seeks Suit Dismissal in Mediapsssst on 05/10/2019
  

  Known only to the public as "NY Doe 1," a woman being sued by former Crispin Porter Bogusky creative Ralph Watson has denied writing a single word about Watson on the Diet Madison Avenue Instagram account..

• NYC Taps Adland Leaders For New Mayor's Creative Council in Mediapsssst on 05/09/2019
  

  Members of the Council will provide pro-bono resources including strategic consultation, creative development, and production to bring selected initiatives from across City government to life.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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