RICHARD WHITMAN

Articles by Richard All articles by Richard

• McCann's MRM Strikes Accord With Founders Factory in Mediapsssst on 01/27/2021
  

  According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune with changing consumer behavior and expectations.

• Despite In-Housing Trend, Clients Continue To Value Agency Relationships in Mediapsssst on 01/26/2021
  

  A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement.

• Report: Most Digital Marketing Now Done In-House in Mediapsssst on 01/25/2021
  

  The findings from an IHAF/Forrester report indicate that 89% of in-house agencies develop and/or execute digital marketing assets. And, while there continues to be a mix of internal and external agencies involved, in-house resources are responsible for the bulk of the work.

• Is Unilever About To Announce A Media Agency Review? in Mediapsssst on 01/24/2021
  

  Sources noted the company's plans for review a year ago were shelved, due to the pandemic.

• Buffalo Groupe Starting Events Business, Taps Golf Channel's Foster To Tee It Up, Drive It in Mediapsssst on 01/21/2021
  

  "The launch of an events business is the most logical expansion for our platform as we guide brands in the creation of 'moments that matter,'" said Kyle Ragsdale, CEO of the D.C.-based lifestyle focused marketing group.

• Whither The Lincoln Project Now That Trump Is Gone? in Mediapsssst on 01/20/2021
  

  If you thought the folks at the LP would break down their ad-making operation for a new mission, guess again. "We aren't going anywhere," co-founder Reed Galen said this week.

• Ad Campaign Censored By Facebook Algorithm in Mediapsssst on 01/19/2021
  

  Images for a fitness studio ad campaign on Facebook were rejected by the platform's algorithm. And apparently, once the algorithm rules, all humans must obey.

• Power Digital Acquires Social Method in Mediapsssst on 01/18/2021
  

  Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washington, D.C. and Tel Aviv.

• Liquid Adds Arcade To Its Name in Rebranding Move in Mediapsssst on 01/17/2021
  

  The video-game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities.

• You & Mr Jones Completes $260 Million Series B Funding in Mediapsssst on 01/14/2021
  

  The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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