RICHARD WHITMAN

Articles by Richard All articles by Richard

• Dentsu and WPP Led Q3 Marcoms M&A Activity in Mediapsssst on 10/15/2018
  

  According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, making it the most active quarter since Q4 2016.

• Agency Collective, The Company, Reorganizes And Rebrands in Mediapsssst on 10/12/2018
  

  The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder.

• 4As Puts The Brakes On Accelerate Conference As It Rethinks Approach To Events in Mediapsssst on 10/11/2018
  

  The trade group says it wants to put on more meaningful "action-oriented" events.

• Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices in Mediapsssst on 10/10/2018
  

  Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe.

• New Report Measures Gap Between Brands Talking The Talk, Walking The Walk in Mediapsssst on 10/09/2018
  

  Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience.

• After 75 Years, Ford Selects A New Creative Agency in Mediapsssst on 10/08/2018
  

  WPP shops had a great run. It was probably time for a change.

• White Castle, Impossible Foods Launch A Spoofy Sci-Fi Miniseries in Mediapsssst on 10/07/2018
  

  The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership.

• Paris Agency Creates 'A Carefully Reflected Billboard' in Mediapsssst on 10/04/2018
  

  You need a really calm body of water to pull off a stunt like this, but Paris-based Buzzman found one for an outdoor ad for client EasyJet.

• Nick Offerman And Megan Mullally Are Slingin' It in Mediapsssst on 10/03/2018
  

  They actually do it in real life. And now they're doing it in ads, that they helped create with The Martin Agency for Sling TV. The spots are said to be the first ads they've appeared in together.

• Oberland Campaign Spotlights Adland's Racism in Mediapsssst on 10/02/2018
  

  There's been lots of talk about diversity at Advertising Week -- but one agency's campaign goes beyond talk.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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