RICHARD WHITMAN

Articles by Richard All articles by Richard

• DAN's Merkle Expands UX Capabilities With Filter Acquisition in Mediapsssst on 01/17/2019
  

  Filter works with big-league package goods and enterprise tech clients providing embedded teams and on-site agencies fully outsourced solutions.

• Sprinklr Selects VMLY&R For Digital AOR Duties in Mediapsssst on 01/17/2019
  

  The agency is tasked with leading a brand repositioning for the client that works with 1,500 brands, including major ones like McDonald's, Microsoft and Nike.

• Olay Wants You To Go To The Super Bowl (And Watch Its In-Game Ad If You Don't) in Mediapsssst on 01/15/2019
  

  The P&G skincare line is running its first ad in the Super Bowl and giving away two tickets to this year's game, via a contest on its "Skin Advisor" platform.

• IPG's Mediabrands Braces For Layoffs in Mediapsssst on 01/14/2019
  

  With the loss of Fiat Chrysler, announced in December, the company has given notice, per U.S. Labor Department regulations, that 200-plus positions related to the account will be eliminated.

• WFA Adds New Global Media Board To Foster Change in Mediapsssst on 01/14/2019
  

  P&G's Gerry D'Angelo has been appointed co-chair of the board, which is tasked with pushing for industry adoption of its "Global Media Charter." The board will also help shape the group's broader media policy.

• Isobar To Lead Zwilling's Digital Transformation in Mediapsssst on 01/10/2019
  

  The assignment is global and follows the agency's recent launch of a new commerce platform for the brand in the U.S.

• Calling All 'Big-Hearted, Age-Defying, Lives-Life-To-The-Fullest And Brings-Out-The-Best-In-Everyone' Grandmas in Mediapsssst on 01/09/2019
  

  If you think you're the whole package, grandma-wise, GE Appliances wants to hear from you.

• Cannes Lions Gives Back With Donation To SDL Grand Prix Winner in Mediapsssst on 01/08/2019
  

  The "Palau Pledge" campaign was a big winner at last year's festival, and the Lions organization is providing a large donation that will help keep the effort going.

• What's Your Favorite GEICO Ad? in Mediapsssst on 01/07/2019
  

  That's the question The Martin Agency asks in a new campaign for its longtime client.

• Publicis Groupe Agencies Score Big In New Biz Development in Mediapsssst on 01/07/2019
  

  Three Publicis Groupe agencies rank in the top-five globally on R3 Worldwide's latest new business tally among creative shops.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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