RICHARD WHITMAN

Articles by Richard All articles by Richard

• Anti-vaping Campaign Takes Home The Grand Effie in Mediapsssst on 06/02/2023
  

  The campaign, from Truth Initiative and agency Mojo Supermarket took on the billion-dollar vaping industry and captured the attention of the hard- to-reach teen audience.

• Brandtech Group Acquires Digital Media Agency Jellyfish in Mediapsssst on 06/01/2023
  

  As part of the transaction, French finance and data company Fimalac becomes one of the largest shareholders in The Brandtech Group. Jellyfish founder Rob Pierre will take on broader duties.

• FCB Brazil Helps Bring Attention To Global Problem Of Noise Pollution in Mediapsssst on 05/31/2023
  

  The agency and construction-related firms have developed an ESG platform called Noise Neutral designed to foster discussion about noise pollution.

• Unilever's Top Marketer Conny Braams Set To Depart in Mediapsssst on 05/30/2023
  

  In 2021, about a year after Braams assumed the top marketing job, Unilever conducted its first major media agency review in six years.

• Photography Center Campaign Says AI Images Will Never Measure Up To The Real Thing in Mediapsssst on 05/26/2023
  

  Innocean Berlin has produced a series of images contrasting photographs taken by photojournalist Robert Capa with versions produced by an AI image generator which is fed a description of the original photo.

• Illinois Lottery Creates Its First Live Ad To Promote App, Showcase Local Rapper in Mediapsssst on 05/25/2023
  

  The rapper performed a segment of his single "Get It," which also happens to be the name of the Lottery's latest ad campaign.

• System1's Latest Ad Testing Tool Measures Emotional Responses To Digital Pitches in Mediapsssst on 05/24/2023
  

  System1 worked with Pinterest on a multi-market test using creative from global brands to validate the approach.

• Your Serve: New Millbrook HQ Features Pickleball Courts, Other Non-Traditional Amenities in Mediapsssst on 05/23/2023
  

  It also celebrates and preserves Austin's heritage-It's a 181-year-old property spread across 1.3 acres with multiple buildings that was designed to make employees coming to the office feel like they're working from home but with the ability to connect with colleagues in person.

• One Show Honors Apple For Its Work Showcasing Accessibility in Mediapsssst on 05/22/2023
  

  The brand collected Best of Show, Brand of the Year and other awards at a gala Friday night in NYC. BBDO Toronto was named Agency of the Year.

• GroupM Takes Twitter Off Its 'High Risk' List in Mediapsssst on 05/19/2023
  

  The move comes shortly after Linda Yaccarino was named CEO of the social network.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.