RICHARD WHITMAN

Articles by Richard All articles by Richard

• Vella Challenges Women to Prioritize Sexual Health in 2022 in Mediapsssst on 01/20/2022
  

  Instagram campaign for sexual-pleasure serum invites women to play sex bingo, share their experiences and stories.

• M&C Saatchi CFO Resigns Amid Takeover Battle in Mediapsssst on 01/19/2022
  

  Mickey Kalifa joined as CFO about three years ago as the company was mired in an accounting scandal that ultimately led to the restatement of financial results for 2018.

• Report Finds Chinks In Amazon's Armor, Opportunities For Retailers in Mediapsssst on 01/18/2022
  

  Amazon's customer service, product expertise and values are seen as weaknesses, according to a Brooks Bell report. Those weaknesses could spell opportunity for retailers.

• Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital Fund in Mediapsssst on 01/17/2022
  

  Fund seeks to raise up $150 million to invest in early-stage technology companies serving the Marketing and Advertising Industries.

• Stan Who? in Mediapsssst on 01/14/2022
  

  In its latest bid to separate itself from its founder Stan Richards, The Richards Group has shortened its name to TRG.

• Will The Metaverse Kill Off Mobile Phones? in Mediapsssst on 01/13/2022
  

  David Jones, CEO The Brandtech Group, believes it will. And once it does, we'll look back and wonder how we let a device monopolize the use of our hands for so long.

• CEO Switch At Omnicom Media Group EMEA in Mediapsssst on 01/12/2022
  

  Guy Marks has been promoted to CEO of Omnicom Media Group Europe, Middle East & Africa, succeeding Mike Cooper who shifts to the role of Vice Chairman, Omnicom Group Europe.

• Taco Bell Returning To Super Bowl After 5-Year Hiatus in Mediapsssst on 01/11/2022
  

  The fast-food giant, celebrating its 60th anniversary in 2022, confirmed it is returning to the Big Game "with a campaign that celebrates a modern expression of Live Mas."

• M&C Saatchi Independent Directors Rebuff 'Potential' Merger Offer in Mediapsssst on 01/10/2022
  

  The agency's directors said the offer, from AdvancedAdvT, "does not reflect the value of the business and its future prospects and would disproportionately transfer equity value from M&C Saatchi shareholders to AdvT shareholders."

• CEO Switch At Publicis Groupe's CRM Agency Hawkeye in Mediapsssst on 01/10/2022
  

  Tina Posey joins from Omnicom's CRM agency Javelin, where she was CEO. She succeeds W. Joe Demiero, who led Hawkeye as CEO for about two and a half years.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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