RICHARD WHITMAN

Articles by Richard All articles by Richard

• The Holding Companies Could Foster The Kind Of Change Protesters Are Demanding in Mediapsssst on 06/04/2020
  

  Send in the persuaders to start persuading everyone, community by community, that local law enforcement needs to be reformed now.

• Omnicom Employee Involved In Racist Incident In New York in Mediapsssst on 06/03/2020
  

  Christian Cooper is an Omnicom employee, an African-American and an avid birder. On Memorial Day he was birding in a section of the park known as The Ramble when he encountered a white woman with her dog which was unleashed in violation of park Rules.

• Hans Vestberg's Emotional Plea To Stand Up To Racism in Mediapsssst on 06/02/2020
  

  The Verizon CEO, a native Swede, was visibly shaken and on the verge of tears throughout a speech he read at a company forum addressing racism in America.

• Novus Media Forms New Unit To Focus on Geospatial, Multichannel Planning, Buying in Mediapsssst on 06/01/2020
  

  The new unit -- Novus Next -- will be led by media veteran Rob Davis, who joined Novus in 2018 after 25 years with Starcom. "The ability to reach consumers geospatially will be critical for brands" as the economy reopens in phases by region, Davis says.

• I've Just Been Promoted To Chief Sous-Vide Officer (Whatever That Means) in Mediapsssst on 05/29/2020
  

  The fun-loving folks at UM Studios recently launched a website that generates a WFH "C-Level" title for you, based on a short survey. Hmmm, guess I don't have my chef on as much as I thought.

• Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts in Mediapsssst on 05/28/2020
  

  Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer behavioral "paradoxes" as conspicuous consumption is out and conscious spending is in. Brands are advised to position as "a brand for everyone" and to communicate "with empathy and reliability."

• Experiential/Events Collective Sets Its Sights On Battling The Pandemic in Mediapsssst on 05/27/2020
  

  Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals.

• Healthcare Company And Its Agency Want A New 'Verified' Icon To Combat COVID-19 Fake News in Mediapsssst on 05/26/2020
  

  The new icon would recognize and verify scientists, doctors and public-health officials researching the COVID-19 virus and providing accurate information about it.

• Study: Marketers Say Their Content Creating Approach Is Inefficient in Mediapsssst on 05/22/2020
  

  During the pandemic of course a pretty intense spotlight has been placed on content efforts as marketers have struggled-sometimes successfully, often times not-to hit the right tone when messaging to consumers.

• Report: Zoom Sees 2000% Spike In New User Interest During Pandemic in Mediapsssst on 05/22/2020
  

  Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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