RICHARD WHITMAN

Articles by Richard All articles by Richard

• Tata Consultancy Services Retains Top Kantar BrandZ Ranking in Mediapsssst on 10/01/2024
  

  The would-be buyer of Interpublic Group's digital agency R/GA has been top-ranked on BrandZ's list of Indian companies for three straight years.

• Colbert Monologue Calls Out 'Powerful' Lincoln Project Ad in Mediapsssst on 09/30/2024
  

  Colbert had some fun with narrator Sam Elliott's dropping the F-bomb in one line in the ad as well another line where he tells men to get over the "woman thing."

• VML Closes 100 Offices Worldwide Today So Employees Can Give Back in Mediapsssst on 09/26/2024
  

  It's part of the agency's celebration of its Worldwide Foundation Day, a synchronized annual effort to contribute to charities, communities and causes.

• Omnicom Health Project Spotlights Misguided Ban On Books By State Prisons in Mediapsssst on 09/25/2024
  

  Omnicom Health Group Teamed with the Prison Library Project on a novel and daring campaign call "Contrabanned" to highlight the illogical prison policies.

• Study: Cancer Is The Most Terrifying Life Event in Mediapsssst on 09/24/2024
  

  A study by Health@WPP and Nextdoor found patients receiving local community support experienced a 100% increase in hope, along with reduced stress, fear, and isolation.

• Sustainability-Focused Consultancy Chiefly & Co. Launches in Mediapsssst on 09/23/2024
  

  The firm's offering includes sustainability strategy, operations, finance, brand and communications, social and cultural alignment, innovation and transformation, compliance and reporting, and executive support.

• Social Regrets: Half Of Gen Z Wish X/Twitter 'Never Invented' in Mediapsssst on 09/20/2024
  

  That's according to a survey from Stagwell's Harris Poll on social media usage by young people who the poll found see more negative than positive in social media platforms.

• Report: Physical Retail Stages A Comeback As Online Shopping Declines Globally in Mediapsssst on 09/19/2024
  

  Online shopping was down 5% last year according to the report published this week by WPP's VML. The decline indicates a growing demand for in-person shopper experiences, one of several trends identified in the report.

• Are You Ready For Some Brand Love? in Mediapsssst on 09/18/2024
  

  Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.

• Momentum's Wellness Immersion Day in Mediapsssst on 09/16/2024
  

  The agency's employees worldwide will devote a day to considering wellness and the power of a positive mindset.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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