RICHARD WHITMAN

Articles by Richard All articles by Richard

• Ubisoft, Argo Unveil 'Explosive' Video Promoting Upcoming 'Breakpoint' Game in Mediapsssst on 09/18/2019
  

  If you are into videogames with lots of shooting, explosions and other assorted mayhem, you will love Tom Clancy's Ghost Recon Breakpoint from game marketer Ubisoft. The ad campaign promoting it is from Argo.

• New Travel Survey Finds Americans Want To Be 'Welcomed' in Mediapsssst on 09/18/2019
  

  That's always a plus while traveling, right? A new MMGY Global survey also found Americans increasingly like to explore different cultures while on vacation.

• 'Dream Crazy' Adds Another Award: The Emmy For Outstanding Commercial in Mediapsssst on 09/16/2019
  

  The spot was created by Wieden + Kennedy. Park Pictures was the production company. The Prime Time Emmy Awards telecast will air on Fox Sept. 22.

• Podcasts Grow As Branding Tool in Mediapsssst on 09/11/2019
  

  Nielsen research has shown that over half of U.S. households listen to podcasts. Brands, of course, are getting in on the action.

• Gaggle of Democratic Hopefuls Unite For Anti-Gun-Violence Ad in Mediapsssst on 09/10/2019
  

  Elizabeth Warren must have drawn the short straw. She kicks things off by noting that "gun violence is literally life and death." OK, that's just a bad piece of copywriting.

• Using VR Technology To Give Pitches An Extra Pop in Mediapsssst on 09/09/2019
  

  Startup Voxel is helping creatives sharpen their hard-to-visualize concepts by using immersive VR and 3D formats.

• Taking The Stigma Out Of Opioid Addiction in Mediapsssst on 09/06/2019
  

  WPP and iHeartMedia are part of the National Opioid Action Coalition, which has launched a new project designed to spark difficult conversations around opioid abuse.

• Longtime TBWA Creative Milner Sues For Wrongful Termination in Mediapsssst on 09/05/2019
  

  Duncan Milner, the longtime TBWA creative executive who led numerous award-winning Apple ad campaigns, has sued the agency for wrongful termination in Los Angeles Superior Court.

• KFC's Next Colonel, 'Rudy,' Has A New Dream in Mediapsssst on 09/05/2019
  

  A few days ago, I got a teaser note from a PR person that the new Colonel would be a "well-known actor who will reprise his role from a classic football movie."

• GroupM's Wieser: 'Marketers Need To Be Prepared For A Downturn' in Mediapsssst on 09/03/2019
  

  While there are pockets of opportunity, economic growth worldwide is "generally slower than previously observed," said Brian Wieser, global president, business intelligence, GroupM.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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