RICHARD WHITMAN
Staff WriterArticles by Richard All articles by Richard
- McCann's MRM Strikes Accord With Founders Factory in
Mediapsssst on
01/27/2021
According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune with changing consumer behavior and expectations.
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships in
Mediapsssst on
01/26/2021
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement.
- Report: Most Digital Marketing Now Done In-House in
Mediapsssst on
01/25/2021
The findings from an IHAF/Forrester report indicate that 89% of in-house agencies develop and/or execute digital marketing assets. And, while there continues to be a mix of internal and external agencies involved, in-house resources are responsible for the bulk of the work.
- Is Unilever About To Announce A Media Agency Review? in
Mediapsssst on
01/24/2021
Sources noted the company's plans for review a year ago were shelved, due to the pandemic.
- Buffalo Groupe Starting Events Business, Taps Golf Channel's Foster To Tee It Up, Drive It in
Mediapsssst on
01/21/2021
"The launch of an events business is the most logical expansion for our platform as we guide brands in the creation of 'moments that matter,'" said Kyle Ragsdale, CEO of the D.C.-based lifestyle focused marketing group.
- Whither The Lincoln Project Now That Trump Is Gone? in
Mediapsssst on
01/20/2021
If you thought the folks at the LP would break down their ad-making operation for a new mission, guess again. "We aren't going anywhere," co-founder Reed Galen said this week.
- Ad Campaign Censored By Facebook Algorithm in
Mediapsssst on
01/19/2021
Images for a fitness studio ad campaign on Facebook were rejected by the platform's algorithm. And apparently, once the algorithm rules, all humans must obey.
- Power Digital Acquires Social Method in
Mediapsssst on
01/18/2021
Specializing in performance-based Facebook and Instagram media and creative services, Social Method was launched in 2015. It now has a staff of over 60 across offices in New York, Washington, D.C. and Tel Aviv.
- Liquid Adds Arcade To Its Name in Rebranding Move in
Mediapsssst on
01/17/2021
The video-game marketing specialist began as a media shop but has aggressively expanded its offering, which now includes production, social media, experiential and other capabilities.
- You & Mr Jones Completes $260 Million Series B Funding in
Mediapsssst on
01/14/2021
The company, founded by former Havas Group CEO David Jones has just hired its first Chief People Officer, Paulette Forte, formerly with the NBA.
Comments by Richard All comments by Richard
- Good Grief
by
Bob Garfield
(Garfield at Large on
12/05/2016)
Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!
- Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
by
Richard Whitman
(Mediapsssst on
12/01/2016)
I will have to read that, George! :)
- If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)
by
Richard Whitman
(Mediapsssst on
11/02/2016)
Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.
- To No One's Surprise, Morale Sucks In the Ad Industry
by
Richard Whitman
(Mediapsssst on
10/24/2016)
I am real! Richard Whitman is real! This is not a joke! ;)
- Art Directors Club And The One Club Decide To Merge
by
Richard Whitman
(Mediapsssst on
10/04/2016)
Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!
- Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm)
by
Richard Whitman
(Mediapsssst on
07/25/2016)
Always great to see you here, George!
- Correction: Droga5 Web Site, Petition
by
Richard Whitman
(Mediapsssst on
06/28/2016)
I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there, Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?
- What Everyone Didn't Notice About that Racist Chinese Detergent Ad
by
Richard Whitman
(Mediapsssst on
05/30/2016)
I have eyes everywhere!
- CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways'
by
Richard Whitman
(Mediapsssst on
04/14/2016)
Thanks, Jerry:)
- Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers
by
Richard Whitman
(Mediapsssst on
04/07/2016)
Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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