RICHARD WHITMAN

Articles by Richard All articles by Richard

• Live From Toronto, A New Car Marketing Platform From Isobar Canada in Mediapsssst on 03/22/2019
  

  Isobar Canada, part of Dentsu Aegis, has launched its first work for Cadillac-a digital platform called Cadillac Live.

• Matt Seiler's Excellent Adventure (After Departing Dentsu Aegis) in Mediapsssst on 03/20/2019
  

  He left after a year as president, brand solutions, and embarked on an awesome road trip with a friend, embracing the mantra "Situation Fluid. Open Agenda."

• Rising Star Sues BMF Media For Discrimination in Mediapsssst on 03/19/2019
  

  Ashley Berg alleges she was demoted after telling company officials she was pregnant. An amended complaint notes that other women also believe the firm discriminated against them.

• S4 Reports Revenue, Profit Growth For 2018 in Mediapsssst on 03/18/2019
  

  That's on a pro forma basis -- the firm was formed in May. Company chairman Martin Sorrell says the firm intends to double revenue between 2109 and 2021.

• 3 Media Agencies Lead The Pack In Forrester's Latest 'Wave' Report in Mediapsssst on 03/17/2019
  

  The market research firm is out with a new report that spotlights nine midsize media agencies with billings of between $2 billion to $20 billion.

• MDC Partners And Stagwell Strike A Deal in Mediapsssst on 03/14/2019
  

  Stagwell will invest $100 million in the embattled holding company and Mark Penn will become its CEO and take a seat on the company's board. Wall Street was pleased to hear of the development.

• COMvergence Studies Integrated Agency Pitches In The U.S. in Mediapsssst on 03/13/2019
  

  The two-year analysis of U.S. reviews shows about one-third of reviewing clients conducted a single search for an integrated agency partnership and selected creative and media agencies from the same holding company.

• Microsoft Executive Joins WPP Board in Mediapsssst on 03/12/2019
  

  WPP has added Cindy Rose, CEO of Microsoft UK, to its board of directors. WPP Chairman Roberto Quarta says her contribution will be "invaluable" as the company pursues a new growth strategy.

• Wunderman Thompson Shakes Up Its Talent Management Ranks in Mediapsssst on 03/11/2019
  

  The agency has recruited Maree Prendergast as its new Global Chief Talent Officer. She is the first to hold the post since the agency's creation last fall, with the merger of Wunderman and J. Walter Thompson.

• Engine Tap's Bloomberg's Grossman For COO Role in Mediapsssst on 03/08/2019
  

  The appointment follows by about six months Engine's hiring of former UM U.S. CEO Kasha Cacy as global CEO.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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