RICHARD WHITMAN

Articles by Richard All articles by Richard

• Stagwell Submits Revised Offer For MDC Partners in Mediapsssst on 06/14/2021
  

  With a week to go until shareholders are set to vote on the controversial merger plan, Stagwell has submitted revised offer terms in hopes of mollifying unsatisfied shareholders.

• Publicis Groupe Wins American Family Insurance, The General Media Account in Mediapsssst on 06/12/2021
  

  The holding company has formed a custom unit to handle the assignment that will be led by Chicago-based performance marketing agency Performics and which will service all digital and traditional media for the new client.

• It's Miller, Er, Make That Fundays, Time! in Mediapsssst on 06/10/2021
  

  When folks at the Minneapolis commerce agency The Stable finish a long day, now they can crack open a cold one -- that the agency owns.

• Big Week For Media Reviews As Chanel, Bayer Issue RFPs in Mediapsssst on 06/09/2021
  

  The activity could be a sign that clients are shaking off any reluctance to review their media accounts now that the world is cautiously returning to normalcy.

• Indaba Takes Off The Gloves In Battle With Penn Over MDC-Stagwell Merger in Mediapsssst on 06/09/2021
  

  In an open letter issued to MDC and Stagwell chief Mark Penn Tuesday, the MDC investor said Stagwell was being "disingenuous" and "misrepresenting the facts" to MDC shareholders.

• Stagwell Offers To Amend Merger Terms To Appease Unhappy MDC Shareholders in Mediapsssst on 06/07/2021
  

  But MDC major shareholder Indaba Capital rejected Stagwell's proposed modifications as inadequate, according to a representative for the firm.

• Advertising's Final Frontier: References To Extraterrestrial Phenomena Soar This Year in Mediapsssst on 06/06/2021
  

  The use of alien emojis in ad copy jumped 125% in the first half of the year, while references to UFOs jumped 157%, according to Pattern89, which uses AI to analyze data.

• The Atlantic's In-House Agency Is Spun Off And Rebranded in Mediapsssst on 06/03/2021
  

  The agency's clients include Google, All State, beauty brand P/Y/T, Blue Shield of California Foundation and the Southern Poverty Law Center.

• Initiative Is 2020 Global Network Pitch King According To RECMA in Mediapsssst on 06/02/2021
  

  The agency tracker is out with its annual "Compitches" report that evaluates pitch competitiveness of 719 media agencies in 46 countries, awarding grades based on several criteria.

• WPP Recruits Mental Health Allies in Mediapsssst on 06/01/2021
  

  With mental health becoming a more public issue over the past year, given the strains of the pandemic, WPP is expanding its mental-health services to employees.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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