RICHARD WHITMAN

Articles by Richard All articles by Richard

• We've Just Been Smacked By A Handful Of Catastrophic Disasters. Put On Your Thinking Caps Adland! in Mediapsssst on 09/21/2017
  

  Every year I marvel at how much marketers spend on a 30-second spot in the Super Bowl. Last year it was about $5 million for 30 seconds of ad time. Think about how that money could be put to good use in Houston, Florida and Mexico.

• Magna Upgrades U.S. Forecast For 2017  in Mediapsssst on 09/20/2017
  

  Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 billion, which the Interpublic intelligence arm said would be a record.

• Back In It! GAO Rules That McCann May Rejoin The U.S. Army Ad Review in Mediapsssst on 09/19/2017
  

  That's got to be a big relief to the agency, which has held the account for more than a decade, reaping tens of millions in annual fees.

• OMD Gets A Management Makeover, New Global Headquarters in Mediapsssst on 09/18/2017
  

  The Omnicom agency announced new U.S. and global CEOs Monday and confirmed that its global HQ is shifting from New York to London.

• Another Set Of Lions For Award-Craving Adland in Mediapsssst on 09/17/2017
  

  No surprise there, but here's the unexpected part. According to Ascential, all entry fees generated by the new awards will be donated to projects that advance the UN's sustainable development goals. Well played!

• New Report Probing The Industry's Talent Crisis Due Out Next Week in Mediapsssst on 09/15/2017
  

  The ANA Educational Foundation (AEF) will be releasing what's being described as a groundbreaking and revealing new study on the talent crisis facing the advertising and marketing industries.

• Agency Hires Industry Outsider For Culture, Content Role in Mediapsssst on 09/13/2017
  

  Last month, Droga5 announced it was launching a new "academy" designed to draw creative types outside of Adland to the industry. Now LA-based Zambezi, says it's done Droga5 one better - and actually hired one.

• Mediabrands COO Loll Departs For Live Nation in Mediapsssst on 09/13/2017
  

  Mediabrands Chief Operating Officer Chris Loll has left the Interpublic media division to take on a newly created role at Live Nation as COO of its media and sponsorship unit.

• Changing Of The Guard At LA's Phelps Agency in Mediapsssst on 09/11/2017
  

  Phelps, the Los Angeles-based agency, has promoted Ed Chambliss to CEO. He succeeds Joe Phelps, who founded the agency 36 years ago.

• WPP Agency Deeplocal Has Ambitious West Coast Expansion Plans in Mediapsssst on 09/08/2017
  

  The firm has hired Chelsey Susin Kantor as director of creativestrategy. Kantor's appointment is the first step in building a major presence on the West Coast in both San Francisco, where she is based, and Los Angeles

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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