Copywriter Collective, the Amsterdam-based agency, has been supplying Europe with copywriters for 20 years and is expanding to the United States.

The firm will have representatives in New York, Los Angeles and Chicago and it has already recruited some of the stars of the U.S. freelance copywriter sector — all with big league agency credentials — including George Tannenbaum (Ogilvy), Serena Connelly (Accenture Song), Josh DeMarcantonio (McCann), Greg Collins (L&C/BBDO), Parag Tembulkar (Saatchi), Pamela Kim (Havas/Saatchi) and TJ Bennett (TBWA/Saatchi).  

CC says it will provide copywriter talent from all levels from assistant creative directors up to the executive ranks.

In Europe, the agency has supplied copywriter talent to brands such as Apple, Nike, Philips, Amazon, Google, BMW, Mercedes Benz and Adobe and agencies like Wieden+Kennedy, 72andSunny, TBWA, BBDO, Ogilvy and more.  

“We’re starting with the cream of the crop,” said agency founder Jack Stafford. “A short roster in the three hubs and will grow as we get more demand. We didn’t want to start with 1,000+ writers. We want to get regular work for the writers we represent, not spread the jobs super thinly across thousands of writers.”   

Stafford adds: “We’re also promoting diversity by recruiting from as many different backgrounds as possible and have deliberately recruited the genders equally. We want an agency that is representative of America as a whole.”  

Stafford himself was a copywriter in Amsterdam, but shifted to being an agent when he found he was better at managing other writers than writing himself.