- Five By Five Named CRM Partner For Sushi Daily
Accounts on the Move, Fern Siegel - Friday, March 24, 2023
A multichannel rewards proposition is slated this summer following a loyalty tr ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- Expect More Data In Microsoft's Coffers
Inside Performance, Laurie Sullivan - Monday, March 20, 2023
Microsoft Gaming CEO Phil Spencer has reaffirmed plans to open an Xb ...
- Agency Gut Opens In Amsterdam, Its First European Outpost
MAD, Steve McClellan - Friday, March 17, 2023
The office is currently being led by Natalia Forster as Managing Directo ...
- Customer Chemistry: How To Build Rapport With B2B Clients
Email Insider, Ray Schultz - Friday, March 17, 2023
Email is the top channel for communicating with customers. But don't inclu ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- What Should Brands Do About A TikTok Ban? Q&A With EGC's Nicole Penn
Digital News Daily, Colin Kirkland - Friday, March 10, 2023
EGC Group President Nicole Penn provides insights on why brands can't s ...
- 'The Hollywood Reporter' Is Launching An Italian Edition
Publishers Daily, Ray Schultz - Sunday, March 12, 2023
"The Hollywood Reporter Roma" will debut in April. ...
- Consumers Submitted Over 1 Million 'Right to Be Forgotten' Requests In 6 Years
Email Marketing Daily, Ray Schultz - Wednesday, March 8, 2023
Google received over 95% of these right-to-be-forgotten requests, with the remainder goi ...
- U.S. Home Video Spending To Shrink 8% In 4 Years, Streaming Declines
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
Spending on video services by U.S. households is projected to fall ...
- Martech Mix And Match: U.S. Firms Are Best At It, B2B Firms Are Lagging
Email Insider, Ray Schultz - Tuesday, March 7, 2023
Most companies are increasing their martech spend, but not all are pleas ...
- Netflix Cuts Prices, Other Streamers Raise Fees - What's The Plan?
TV Watch, Wayne Friedman - Friday, March 3, 2023
Netflix price cuts were announced last week for many global markets ...
- MonetizeMore Acquires Ad-Tech Platform Advanced Ads
Digital News Daily, Colin Kirkland - Wednesday, March 1, 2023
MonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Industry Poll Of Concrete Plans For Using AI: Meh
MediaDailyNews, Joe Mandese - Thursday, March 2, 2023
The study from Europe's DMEXCO finds just one in ten marketing executiv ...
- Axel Springer CEO Eyes Digital-Only, Warns AI Could Replace Journalism
Publishers Daily, Ray Schultz - Wednesday, March 1, 2023
The company is restructuring to create independent entrepreneurial units. ...
- Google Makes Ad-Network Policy Updates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 1, 2023
Google has updated two ad-network policies. The first, Google Ads malicious ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Spotify Tests Playlist For NFT Communities
Digital News Daily, Colin Kirkland - Thursday, February 23, 2023
The music streaming platform is now testing token-gated playlists that can ...
- Google Limits News Site Content In Search Results In Response To Canada's Bill
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 23, 2023
Google is blocking news across some Canadian publisher websites in Google Searc ...
- Wavemaker Wins $50M Global Media Business For Back Market
MAD, Steve McClellan - Wednesday, February 22, 2023
Founded eight years ago, the Paris-based company is expanding to the U. ...
- NESCAFE Debuts New 'World' Platform
Out to Launch, Fern Siegel - Wednesday, February 22, 2023
The coffee company, committed to sustainability, says 6,000 cups of NESCAFE a ...
- Positive Attitudes: Pinterest CEO Calls On Industry To Self-Regulate AI
Inside Performance, Laurie Sullivan - Wednesday, February 22, 2023
Pinterest CEO Bill Ready is calling on the social media industry ...
- Social Tech Agency Gospooky Expands Beyond Europe With New York Launch
Digital News Daily, Colin Kirkland - Wednesday, February 15, 2023
Gospooky's New York launch marks its first expansion outside Europe. Former Sn ...
- Enablement Systems Are Being Welcomed By Salespeople, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, February 15, 2023
Enablement technology helps sales professionals build their confidence, Seismic reports. ...
- The Cold Pitch: B2B Brands In Most Sectors Prefer Email For Outreach
Email Insider, Ray Schultz - Tuesday, February 14, 2023
But some suffer from deliverability issues and other problems, Belkins reports. ...
- Google Expands 'Prebunking' In Europe
Inside Performance, Laurie Sullivan - Monday, February 13, 2023
Google plans to launch a campaign in Germany that aims to he ...
- Sendinblue Acquires Captain Wallet, Mobile Wallet Marketing Startup
Email Marketing Daily, Ray Schultz - Thursday, February 9, 2023
"For many big brands, the wallet has become a preferred communication chann ...
- Omnicom Reports 9.4% Growth For Full-Year 2022
MAD, Steve McClellan - Tuesday, February 7, 2023
Omnicom reported 7.2% organic revenue growth for the fourth quarter. The curre ...
- Conductor Acquires Searchmetrics, Cements Position In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 7, 2023
Enterprise organic marketing firm Conductor announced Tuesday the acquisition of European-based competit ...
- Nielsen Adds Edison's Podcast Metrics To Data Options
MAD, Fern Siegel - Friday, February 3, 2023
The Share of Ear and Edison Podcast Metrics services are based ...