- Slow-Time Data: Brands Are Having Trouble Tracking Customer Behavior
Email Insider, Ray Schultz - Friday, April 5, 2024
Fewer than half of marketers are collecting real-time experience data, Acoustic a ...
- Last Supper In Poland: Hulu Series About Jews In WWII Hits Home
TVBlog, Adam Buckman - Wednesday, March 27, 2024
What can we learn from the experience of the Jews in Easte ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For Violations
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
The European Union, which is testing a new digital law, recently announc ...
- Joint Venture Formed To Assist Brands In Entering International Markets
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
AccuraCast and Motivity have formed a joint venture to help brands rea ...
- Fortune Goes Hunting: Magazine Hires Several Key People In UK-European Move
Publishing Insider, Ray Schultz - Wednesday, March 20, 2024
The U.S.-based business title will focus on both digital and print expans ...
- OpenAI To Offer Content From 'Le Monde' And Prisa Media In ChatGPT
Publishers Daily, Ray Schultz - Thursday, March 14, 2024
French- and Spanish-language content will now be available. ...
- AI Act Gets Final Approval From EU Lawmakers
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
In a first to regulate AI, European Union lawmakers on Wednesday ga ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 12, 2024
Criteo plans to publish a final report by June 15 to t ...
- Reality Check: Google Faces European DMA Deadline
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Google explains another bundle of product changes ahead of Thursday's deadline f ...
- Google Sued For $2.3 Billion By European Media Outlets
Publishers Daily, Ray Schultz - Thursday, February 29, 2024
The suit claims Google harmed the publishers financially with its advertising practi ...
- The CEO With The Mighty Mouse Heart
Performance Marketing Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- 'Succession' Producer Creates New Power Struggle Story, 'The Regime'
TVBlog, Adam Buckman - Wednesday, February 28, 2024
Producer/creator Will Tracy is transitioning from the struggle for power in "Successio ...
- Springing For Data: Brands Are Spending More On The Ecosystem This Year
Email Insider, Ray Schultz - Wednesday, February 21, 2024
Email is the top channel in data usage, Winterberry Group reports. Th ...
- EU Launches Investigation Of TikTok Under Digital Services Act
MediaDailyNews, Colin Kirkland - Monday, February 19, 2024
The EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Apple Brings Epic Games Store, Fortnite Back To iOS Devices In EU
MediaDailyNews, Colin Kirkland - Friday, February 16, 2024
Epic Games' Apple developer account has been reinstated in the EU, allowi ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- Apple iMessage, Microsoft Edge, Bing Are Not Gatekeepers, EU Declares
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
Strict new European Union rules that will go into effect March ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
MAD, Steve McClellan - Thursday, February 8, 2024
The organic growth outlook for the full-year 2024 is between 4% a ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMA
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
UK Competition and Markets Authority told Google it must do more ...
- Iris Worldwide Names Bassermann As Managing Director, Germany
People on the Move, Fern Siegel - Wednesday, January 31, 2024
In her new role, Bassermann will work to strengthen Iris as T ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Epoch AI: Consumers Are Nervous About Privacy
Email Insider, Ray Schultz - Monday, January 29, 2024
Consumers are more trusting about use of their data in general ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...
- Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To Japan
MAD, Steve McClellan - Tuesday, January 16, 2024
Well, not "you" in the U.S. It's a new pan-European marketing a ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Amazon, Microsoft Struggle With AI Inaccuracies
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 19, 2023
With Amazon, the focus is on product reviews, while for Microsoft, it ...