- Iris Worldwide Names Bassermann As Managing Director, Germany
People on the Move, Fern Siegel - Wednesday, January 31, 2024
In her new role, Bassermann will work to strengthen Iris as T ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Epoch AI: Consumers Are Nervous About Privacy
Email Insider, Ray Schultz - Monday, January 29, 2024
Consumers are more trusting about use of their data in general ...
- Epic Games Store, Fortnite To Return To iOS in Europe
MediaDailyNews, Colin Kirkland - Monday, January 29, 2024
Epic Games' store and popular game Fortnite is returning to iOS. T ...
- Meta Allows EU Users To Avoid Cross-Platform Tracking On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Monday, January 22, 2024
The change comes in response to the EU's Digital Markets Act, Me ...
- Google To Tweak Online Search Results To Comply With EU Rules
MediaDailyNews, Laurie Sullivan - Wednesday, January 17, 2024
Google plans to slightly change online search results to give comparison sit ...
- Oreo Wants You To 'Chase Playfulness' And Possibly Win A Trip To Japan
MAD, Steve McClellan - Tuesday, January 16, 2024
Well, not "you" in the U.S. It's a new pan-European marketing a ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Amazon, Microsoft Struggle With AI Inaccuracies
Search & Performance Insider, Laurie Sullivan - Tuesday, December 19, 2023
With Amazon, the focus is on product reviews, while for Microsoft, it ...
- Havas Expands Footprint In Germany, Acquires Performance-Marketing Agency Eprofessional
MAD, Fern Siegel - Thursday, December 14, 2023
Founded in 1999, Eprofessional counts Vodafone, L'Oreal and Hapag Lloyd among i ...
- Threads Officially Launches In The EU
MediaDailyNews, Colin Kirkland - Thursday, December 14, 2023
One day after Meta CEO Mark Zuckerberg announced it may be joini ...
- OpenAI-Axel Springer Deal Hailed By News/Media Alliance
Publishers Daily, Ray Schultz - Thursday, December 14, 2023
Such arrangements are 'a good start in setting benchmarks for payment.' ...
- OpenAI To Pay Axel Springer For Using Its Content To Train AI Model
Publishers Daily, Ray Schultz - Wednesday, December 13, 2023
Deal also will make the content available for creating answers in Cha ...
- Axel Springer Moving 'Upday' News Service To AI
Publishers Daily, Ray Schultz - Sunday, December 10, 2023
The service will be relaunched next year with layoffs expected. ...
- Digital Marketing Salaries In U.S. Average $86.9K
MediaDailyNews, Laurie Sullivan - Thursday, December 7, 2023
NP Digital found that digital marketing professionals from the U.S. had ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Agencies Fear Missing AI Adoption
Search & Performance Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Dentsu Taps 360i's Loughnane To Run X
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2023
Shenda Loughnane move from global managing director of 360i to global bra ...
- Meta Hit With Complaints In Europe Over Paid, Ad-Free Apps
MediaDailyNews, Wendy Davis - Friday, December 1, 2023
"The choice the tech giant is currently providing to consumers is unfa ...
- TikTok Promises Billions To Europe, Ramps Up Focus On Data Security
MediaDailyNews, Colin Kirkland - Thursday, November 30, 2023
As part of its Project Clover security and sustainability program, TikTok h ...
- Apple, ByteDance, Meta Contest EU Gatekeeper Status
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
Apple, Meta, and TikTok owner ByteDance contested their platforms' definitions as pa ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Precursors To A Google Breakup
Search & Performance Insider, Laurie Sullivan - Tuesday, November 14, 2023
The EU law aims to require each company with this designation ...
- Google Turns To European Regulators To Fix Apple iMessage Compatability
MediaDailyNews, Laurie Sullivan - Wednesday, November 8, 2023
In a move that could smooth delivery of marketing messages for advertiser ...
- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- European Regulators Clamp Down On Meta Over Ad Targeting
MediaDailyNews, Wendy Davis - Wednesday, November 1, 2023
Privacy officials in Europe have ordered Meta to stop serving behaviorally target ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- Meta Unveils Ad-Free Paid Service For Europe
MediaDailyNews, Wendy Davis - Monday, October 30, 2023
Aiming to placate European privacy officials, Meta on Monday unveiled an ad-fr ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...