Matisoff, De Bonis, Hardy

New York-based Brandtech Group has added three regional managing partner and CEO roles to its management team, including former Huge global CEO Lisa De Bonis who will run the company’s UK operation. All of the roles are new. 

Jeff Matisoff will oversee the group’s North American operations and Julie Hardy has been tapped to manage France.  

Before her four-year stint at the helm of Huge, De Bonis was managing director of Accenture Interactive across the U.K. and Europe and has previously held senior roles at Havas, Mother and Omnicom. 

Matisoff, who joined Brandtech in 2021 from WPP (where he was global president of the dedicated IBM agency Eightbar), has most recently worked alongside Nick Emery and the leadership team at Jellyfish. 

North America is the company’s largest market. 

Hardy has been with the company for nine years and was previously CEO of TBWA's Digital Art Network Paris.

She leads beauty, fashion and luxury for the Group and will retain those duties while adding Brandtech France leadership to her remit.  

All three executives report to the Brandtech managing trio of founder and CEO David Jones, Angela Tangas (Oliver CEO and Brandtech CSO) and Emery (Jellyfish CEO and Brandtech COO). 
 
Brandtech provides in-house marketing services to brands including a generative AI platform called Pencil that has created 5 million ads since it was founded in 2018.