by Steve McClellan
In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain … Read the whole story
by Joe Mandese
"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different investment dynamics: urgency to spend on … Read the whole story
by Fern Siegel
The post is designed to connect specialist capabilities across brand, design, experience and performance. Read the whole story
by Fern Siegel
The food company's new moves reflect how the U.S. eats today. Read the whole story
by Fern Siegel
The new options focus on assisting small-business entrepreneurs. Read the whole story
by Steve McClellan
Affleck was previously CEO Havas Media Network for the region. He reports to Peter Mears, global CEO of Havas Media Network, and Donna Murphy, … Read the whole story
COMMENTARY
by Matt Powell, Op-Ed Contributor
AI-generated questions from the client side create a gap between the problems the client wants to solve, and what AI is spitting out based … Read the whole story
by The Editor
A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th at the ARF's New York headquarters. In-person … Read the whole story
by Laurie Sullivan
The umbrella company will pull expertise and combine data from fifty-five, DP6 and Jellyfish to help brands achieve their goals. Read the whole story
by Teresa Buyikian
The brand crossover features a new Sour Then Sweet Redberry glaze, which is then topped with an actual Sour Patch Kids Bitz. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth." Read the whole story