MAD Agency Daily
Tuesday, August 16, 2022
  • Omnicom Levels Up, Launches Gaming Practice

    The new focus on gaming is driven mostly by big growth in gaming numbers -- Americans spent $47 billion on gaming services last year, … Read the whole story

  • Dentsu Reports Q2 Growth Of 8.2%

    Second-quarter growth in the Americas region was 9.6%, with growth in the U.S. and Canada offsetting weakness in Brazil and Mexico, the company said. Read the whole story

  • 'NYT' Sees Growing Ad Potential In Games, Cooking Products

    The company's executives want to find ad revenue outside subscriptions that won't disrupt or annoy readers. Read the whole story

  • Correction: Bentley Motors Selects Bespoke IPG Entity IX As New Agency

    A Marketing Daily  story published Aug. 8 provided an incorrect name for the agency that will handle the Bentley Motors account. It's actually iX, a … Read the whole story

  • GroupM Explains How Disney Can Have Its Premium Cake And Make Subs Eat Some Ads Too

    "I think Disney+ could very well become the biggest ad-supported streaming service out there," GroupM's Brian Wieser predicts. Read the whole story