MAD Agency Daily
Friday, December 14, 2018
  • Fiat Chrysler Taps Starcom As Its New U.S. Media Agency

    The auto giant spent an estimated $970 million on measured media in the U.S., according to Kantar Media. Read the whole story

  • Castree Elevated To CEO GroupM North America

    Castree, previously CEO at Wavemaker, succeeds Brian Lesser who left for AT&T in 2017. He will continue to work with the Wavemaker leadership team ... Read the whole story

  • Holiday Campaigns Pull At The Heartstrings, Offer Advice And Warnings

    Santas get some R&R, and millions of viewers will get a tip about when they're too tipsy to drive in new campaigns. Read the whole story

  • CP+B Is Now CPB+

    Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CPB) is undergoing a makeover to move beyond the agency's past and position ... Read the whole story