After a 10-year hiatus, General Mills is returning to the Big Game. Read the whole story

The 2025 Super Bowl will mark the eighth straight year that the Kellanova potato chip brand will be in the game, this time around … Read the whole story

The New York office will be led by President Lea Mastroberti, Chief Strategy Officer Katy Alonzo and Head Of Strategy Cecilia Diaz. They will … Read the whole story

According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of … Read the whole story

The agency believes it exists between IQ and EQ. Read the whole story

There are eight inductees this year as well as Mars Inc., the corporate honoree. They will be celebrated at a New York gale April … Read the whole story

Aston Martin's Formula One racing team is partnering with TikTok to drive engagement in both motorsport and the brand by "discovering, nurturing and showcasing … Read the whole story

About three quarters of consumers said online content creators will influence their holiday plans. Read the whole story

The brand promoted its "NBA Dreams" sweepstakes with a promotional video starring Oklahoma City Thunder All Star Shai Gilgeous-Alexander. Read the whole story

What's your work/life philosophy? For Ly Tran, intrepidity is at the top of the list. When asked to share an example of her most … Read the whole story

This is the first time Port of Portland asked an agency to create a brand strategy. Read the whole story