by Steve McClellan
Consultancy Madison And Wall says PepsiCo's surprise media agency switch last week could lead to more aggressive efforts with non-transparent activities like principal trading. Read the whole story
by Fern Siegel
The agency will lead strategy and creative in the U.S., U.K, Germany and Ireland. Read the whole story
by Steve McClellan
In addition to Butler/Till, Kaplowitz serves on the boards of PENN Entertainment and #paid and on the advisory boards of MSQ Partners and LoopMe. Read the whole story
by Fern Siegel
The fan campaign spans TV, social, digital, experiential, retail and commerce. Read the whole story
COMMENTARY
by Kari O'Neill, Op-Ed Contributor
This is a profound example of a mistake in creative strategy. Brands need to remain hyper-aware of what concepts are strategically sound for their … Read the whole story
by Tanya Gazdik
The video blends a gently humorous, accessible and compelling message, while surfacing some of the very real challenges of living with the disease. Read the whole story
by Laurie Sullivan
Google on Tuesday rolled out changes to its online search results in Europe to satisfy EU antitrust regulators, but said the change will degrade … Read the whole story
by Wendy Davis
California is urging a federal appeals court to reject Google's and Meta's most recent push to block enforcement of a law prohibiting social platforms … Read the whole story
by Sarah Mahoney
The actor can't keep up with the duck, even with plenty of help from coaches Saban, Sanders and Staley. Read the whole story
by Colin Kirkland
Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired." Read the whole story