The good news is AI experts don't believe agents will automate reading trade pub content like this anytime soon. The bad news is marketers do.

The deal, announced today at CES, comes a year after Horizon struck a first-mover deal with a developer of AI agents that lists Horizon on its booking page.

At the end of a year where much of the discourse focused on whether AI really can replace humans, the sight of a fleet of red trucks was reassuring, as were the mistakes.

The question: What share of your ad budget will be spent targeting bots, not humans, in 2030? The responses ranged from 0% to 100%, but as the year progressed, the higher number seems more likely.

And by "I," I mean my unsecure agent resigned for me. And other "prompt injections" to fret over.

"It's getting harder to determine what is real and what is performative. Reaching consumers in a way that is tangibly authentic is going to be the difference-maker," an anonymous ANA member explained about picking two contradictory words of the year.

So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate for young children.

Google is using AI to develop an ecosystem that supports several prototypes of smart glasses under the Android XR brand. The most prominent is collaboration with XREAL called Project Aura.

Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.

I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never even take an elevator, much less go down at night.