• Google Wraps AI Future In Imperceptible Watermarks
    The watermarks are embedded directly into AI-generated images, audio, text and video. Some call it a "game-changer" for advertisers and marketers.
  • Google Autonomous AI Agent Could Make APIs Less Relevant
    Microsoft and Salesforce recently announced AI agents and now Google will join a crowded but lucrative space. Code-named Project Jarvis, the technology will conduct consumer functions to minimize mundane tasks.
  • Google's NotebookLM: A Conversation With 'Customer Zero'
    Google's Sarah Kennedy this morning pitched the ANA on trying its new NotebookLM application. So I did, and this column is the result.
  • The Accelerant For Context-Aware Advertising
    AI gives AR its intelligence, the ability to understand and interact with the world around you, making the experience fluid - and almost magical.
  • The Future Of AI: Custom Collaborations Could Begin As Early As Next Year
    The next frontier isn't just brands creating their own LLMs. It will be brands collaborating with adjacent companies to create a shared LLM that provides even greater value.
  • AI Titans Go Nuclear
    Amazon has signed agreements to support development of nuclear energy projects with Small Modular Reactors - advanced reactors with smaller physical footprints. Google and Microsoft are working on similar projects.
  • 3.know: Beam Me Up, Shelly
    In this installment of "3.know" Shelly Palmer breaks down the Big 3.0-ish disruptions on the immediate horizon: OpenAI's o1-preview model, Apple's new iOS 18.1 enabling a nascent agency capability inside Siri, and then "whatever's left of the media business crumbling." "The only thing you're guessing about is which will be intact when they hit the ground, and which will be broken up to the point where you don't recognize them," Shelly teases.
  • The Future Of Media Is Composable, Err On Replaceability
    Businesses without a transformation plan will lose. The AI wave has shown just how ill-prepared many are to adapt. The weak link across legacy institutions and hyper-growth startups alike is their tech stacks. Organizations have become tethered to technology decisions, causing them to be dependent on their roadmap of partners who are slow to adopt innovations, which threaten to disrupt their core business.
To read more articles use the ARCHIVE function on this page.