This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and self-attributing networks.
A well-structured, efficient data architecture gives AI models the foundation they need for optimal performance, with mechanisms that streamline data collection and guarantee timely and precise ingestion of data.
Meta is prepping marketers for the world's "first AI-powered holiday season" with the launch of automated budget scheduling and bid multipliers to help make the most out of ad campaigns.
Dubbed d.scriptor, Dentsu says the new tool, "allows us to use AI to speed up processes and scale output while maintaining the critical human element. It's yet another example of our purpose-built performance toolkit, filling a void in the marketplace."
"In the firm's early days, we often had to explain why AI would be big enough as a focus for our thesis, and today AI is recognized as the biggest and most important technology wave in history," she recalls.
And why many marketers and retailers aren't ready for augmentation -- yet.
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