It has been years since former IPG Media Lab futurist Josh Lovison released one of his annual technology trends forecasts. Check out the one he just released for 2024 to find out why.

Over half have integrated generative AI, but most express concern about revealing AI's use to consumers.

IAB Tech Lab CEO Anthony Katsur shared his thoughts on how AI will change media buying, the most likely tech advancements in 2024, and the deprecation of cookies on Google Chrome.

Former long-time agency insiders -- Sarah Fay, Barry Lowenthal, Deirdre McGlashan -- and journalist Bob Guccione Jr. debate the merits and pitfalls for Madison Avenue's embrace of AI.

The "generative parser," which will support the rollout of Google's search generative experience from Search Labs, has been tracking Google tests to prepare marketers for how they will see GAI in search results, BrightEdge CEO Jim Yu said.

In this week's chat, Shelly Palmer looks back a year after peak metaverse hype, explains the utility of Web3 models and why big brands may not actually want to lean into them.

Microsoft's new AI model, Phi-2, is capable of running on devices and outperforming others from Meta or Google, the company said Tuesday.

It seems Las Vegas wants to become the media center of the world. Ad dollars have been rolling in from brands including Microsoft Xbox, Formula 1, Heineken, Pandora and Google Cloud since The Las Vegas Sphere opened in September with U2 as its first performer in a residency.

In 1970, robotics professor Masahiro Mori introduced the concept of "The Uncanny Valley," showing people's views of human-looking robots steadily peaking, before crashing. It's a good model for thinking about AI too.