In this installment of "3.know" Shelly Palmer breaks down the Big 3.0-ish disruptions on the immediate horizon: OpenAI's o1-preview model, Apple's new iOS 18.1 enabling a nascent agency capability inside Siri, and then "whatever's left of the media business crumbling." "The only thing you're guessing about is which will be intact when they hit the ground, and which will be broken up to the point where you don't recognize them," Shelly teases.

Businesses without a transformation plan will lose. The AI wave has shown just how ill-prepared many are to adapt. The weak link across legacy institutions and hyper-growth startups alike is their tech stacks. Organizations have become tethered to technology decisions, causing them to be dependent on their roadmap of partners who are slow to adopt innovations, which threaten to disrupt their core business.