• The Fully (Automated) Service Agency
    by Jon Bond on Mar 12, 12:13 PM
    Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But not today.
  • Enough About AI Slop, What About Human Slop?
    by Joe Mandese on Mar 10, 5:38 PM
    The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.
  • Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
    by Joe Mandese on Mar 4, 10:51 AM
    My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.
  • Billable Hours Are Dead, AI Killed Them, Here's How To Survive
    by Joe Mandese on Mar 3, 10:16 AM
    That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models.
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