Advertisers rarely abandon platforms over a single bad post. They leave when the surrounding environment starts to feel unpredictable, unsafe, or difficult to defend. That is why brand safety is moving beyond page-level adjacency and into behavioral context: not just what an ad appears next to, but what kind of community surrounds it. Publishers are now reaching the same point gaming hit years ago: an interactive environment where risk rarely appears as one isolated piece of content. It shows up as patterns across users, sessions, comments, reports, and repeat behavior. Brand Safety is Becoming a Behavioral Context Problem …