In a year dominated by generative -- and agentive -- AI, it was a story about the good old metaverse that was the most-read "Media3.0" column of 2024: Colin Kirkland's column about virtual metaverse world "The Sandbox."

SonarX's partnership with Amazon's AWS makes its datasets accessible to developers, enterprises and institutions for free through AWS's Open Data platform, showcasing Amazon's confidence in Web3's potential to transform industries.

CJ 4DPLEX is working with National CineMedia to tie a full sensory experience into ads running at theaters.

Advertisers have not yet awoken to the revolution of Google's quantum computing chip breakthrough, announced last week. It will change online advertising and AI.

You've read the headlines and analysis of Omnicom's deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google's NotebookLM Audio Overview. It took minutes to create and is actually pretty cool.

"Here's why this partnership is so relevant and newsworthy..." Or so said Google's NotebookLM when I prompted it to write a column explaining why you should care about its collaboration with Spotify.