The director's cut of the ad runs around three minutes and employs a cinematic approach, Read the whole story

The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutions available to CPG clients using GroupM … Read the whole story

"I don't know that we have to match them, right? But I would like to continue to increase our investment," said CEO Mike Hsu. Read the whole story

Sneaker, made from food waste and recycled materials, is priced to reflect annual cost of food waste for average Canadian household. Read the whole story

Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare. Read the whole story

As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. Read the whole story

Pepsi teamed up with celebrity chef Bobby Flay for the latest installment in its annual summer "#BetterWithPepsi" campaign focused on food pairings. Read the whole story

Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesign, attention-grabbing OOH, online video, and an Earth Day "protest." Read the whole story

CFO Andre Schulten said the "great consumer insight" driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North … Read the whole story

Interactive campaign presents intimate black-and-white portraits of 100 different people, who reflect on the possibilities inherent in each new morning. Read the whole story