They need more than a lower price, and thanks to private labels, their confidence varies widely by category. Read the whole story

The country's largest meat producer says category sales fell 16%. But don't worry, beef. America just can't quit you. Read the whole story

Younger consumers appear less interested in making alcohol the centerpiece of every social gathering. Read the whole story

Creators who are chosen can use production spaces to record podcasts, film documentaries, produce music, and develop other original content. Read the whole story

Using its own eco-friendly fiber in an upcoming program will help K-C undercut competition from store-brand toilet paper. Read the whole story

Ad shows various beer "cheers" around the world, from older couples toasting younger couples to a bride commemorating her upcoming nuptials. Read the whole story

E.L.F. hopes the collaboration can reignite interest in the core beauty business. Read the whole story

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. Read the whole story