CPG Insider
by Sarah Mahoney, Staff Writer
Ads highlight the relaunch of Kilo, Touch and Anarchy, with awkward reminders of what your crush really smelled like. Read the whole story
by Sarah Mahoney
The English muffin brand knows 95% of the world hates breakfast time. Maybe a challenge from the "SNL" actress can change that. Read the whole story
by Steve McClellan
Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. Read the whole story
by Sarah Mahoney
The girl group introduces a product and flavor splurge that are a little bit posh. Read the whole story
by Sarah Mahoney
The company will cut 13% of its workforce and shift marketing budgets into best-performing brands. Read the whole story
by Sarah Mahoney
The new creative comes as the delivery giant looks to build an edge as a value brand. Read the whole story
by Les Luchter
Ad conveys the message that Vtama is so scientifically advanced, aliens have come to study the product. Read the whole story
by Teresa Buyikian
"'The Gentlemen' is a natural fit to showcase Stella Artois' brewing heritage and iconic pouring ritual, and to have Theo James and David Beckham … Read the whole story
by Rob Williams
Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting … Read the whole story