Marketers should think of AI as the pencil writing the story they are telling.

The term Dark Social describes digital content shared via platforms that can't be tracked by marketers.

With many of us feeling helpless during the pandemic, brands provide a platform for us to be a part of something bigger.

Virtual experiences are a new frontier for many, and creating one isn't as simple as transporting your IRL footprint to the internet. Here's what you need to know.

The public needs accurate information, positive news, and a little reassurance - especially when we feel like our access to basic necessities is threatened.

Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times).

Marketers should seek out the one in 10 most influential consumers, who are the most efficient for spreading ideas and advice about brands.

My hope is advertisers will leverage the power of media for messages that not only sell goods and services, but inspire and support communities.

The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel.

The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.