STRATEGY
by Michael Manning on Feb 25, 3:31 AM
Companies and brands are under the spotlight as they struggle for competitive advantage in the context of this reality.
MOMS
by Maria Bailey on Feb 24, 1:55 PM
It's like having a seat around the sandbox at the park or a spot on the bleachers at a Little League game.
STRATEGY
by Nicole Garberg on Feb 23, 1:44 PM
It pays to diversify the data you receive from voice of the customer programs.
STRATEGY
by Christine Alemany on Feb 22, 2:46 PM
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior.
TECHNOLOGY
by Dan Hixson on Feb 19, 1:39 PM
Marketers who lobby for a dedicated CDP often have to convince their organizations that existing systems aren't equal to the task.
STRATEGY
by Tiffany Sauder on Feb 18, 12:30 PM
For one, ask "Does our brand strategy reflect our business strategy?"
STRATEGY
by Ariel Wilchek on Feb 17, 2:09 PM
How to craft human-centric branded experiences that bridge physical and digital worlds.
SOCIAL MEDIA
by Kathy Sheehan on Feb 16, 1:45 PM
Fans of Netflix's most-watched original series are flocking to content like the then-and-now "Bridgerton" TikTok challenge.
STRATEGY
by Aaron Paquette on Feb 14, 3:04 PM
What can marketers learn from sports leagues' efforts to win back teen fans?
SOCIAL MEDIA
by Evan Horowitz on Feb 12, 12:56 PM
Here's an overview of what Triller, Byte and Instagram Reels have to offer.
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