As consumer brands and retailers keep adapting holiday strategies to meet changing shopper preferences, it's worth considering the following tips.

The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.

One reason: Podcasts are appointment listening.

If you're looking for great examples of consumer-brand engagement, look no further than top food brands. Here's how to leverage their ideas.

In the U.S., top 25 food and beverage brands now generate just 2% of industry growth, while the smallest 16,000 brands account for 53%.

It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers?

JetBlue, an early customer of tech firm Gladly's platform, is using that solution to roll out live-chat capability from within its mobile app.

Emotional connections, fan access and physical amenities and activations must be carefully intertwined for the peak experience.

U.S. Hispanics are younger, concentrated in urban areas, and have been integral to the evolution of popular cultural cornerstones such as hip-hop.

For example; Make entertainment, not advertising. Tease, don't tell.