For one, go deep, not wide. Stop trying to be everywhere. Pick your trusted media partners carefully and double down on depth.

UC Irvine's Dr. Gloria Marks found through tracking research that we switch screens after 47 seconds on average, down from an average 2.5 minutes back in 2004.

For one: Adopt a cross-channel approach. Brands must move away from siloed attribution models to account for the consumer's multiplatform journey.

Beware: There are countless stories of reps pushing irrelevant features, and Google Ads campaigns that essentially encourage advertisers to set a budget and leave the rest to Google.

For one, always-on programs can be the hardest to pull off, but also the most rewarding of all models.

Live dashboards are the unsung hero in campaign accountability, transforming how agencies and clients collaborate.

The most successful brand-agency relationships today have moved beyond the conventional "brief-response" model into true strategic partnerships.

Creators do heavy work for brands, brainstorming, filming, editing, and refining. In return, too many get only free products and tiny commissions -- a bad deal for everyone.

Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles.

Today, reaching audiences isn't just about direct connections; it's about engaging with users based on their interests and behaviors.