INFLUENCER MARKETING
by Jason Schumann on Feb 16, 11:28 AM
How can you make sure your partners are powered up to do the best they can in telling your brand story?
AFFLUENT
by Michael Baer on Feb 15, 1:38 PM
Overall, economic storm clouds appeared in late Q4 '18 and clearly provided a darker context for the data.
CAUSE-RELATED
by Harvey Chipkin on Feb 15, 11:21 AM
A marketing and sales association is giving out an award for corporate social responsibility (CSR). Does that mean focusing on CSR is really good marketing?
STRATEGY
by Brian Babineau on Feb 14, 2:01 PM
The most valuable thing your audience possesses isn't their hard-earned money, or the brands they spend that money on -- it's their time.
TEENS
by Aaron Paquette on Feb 14, 1:00 PM
Though much of the teen content landscape is shifting from scripted to unscripted programming, one media brand is notably bucking the trend: Freeform network.
SPORTS
by Jon Last on Feb 13, 2:13 PM
A sports talk radio debate about the importance of "fan attendance" versus "fan intensity" got me thinking about my long-held belief that pure reach is secondary to engagement.
MILLENNIALS
by Marty Bauer on Feb 13, 2:00 PM
Young men remain a desirable audience but are an elusive demographic for marketers to reach.
STRATEGY
by Cindy Donohoe on Feb 12, 1:55 PM
When I meet a CFO for the first time, I explain how a great marketer uses both halves of the brain -- creative and analytical -- in pretty equal measure.
MULTICULTURAL
by Karla Fernandez Parker on Feb 12, 1:05 PM
Packaged food advertisers who want to reach the right target for their products are targeting people who shouldn't be using them.
LUXURY
by Michael Baer on Feb 11, 12:59 PM
Luxury is a feeling, but many consumers have mixed emotions of enjoyment and guilt when buying luxury goods.
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