by Heather O’Shea on Jun 2, 3:04 PM
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop.
by Bryan Karas on Jun 1, 4:45 PM
MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.
by Russell Ahrens on May 31, 7:55 AM
For one: Create straightforward content, and use headings, short paragraphs and content overviews to ensure it's accessible.
by Bryan Karas on May 30, 12:13 PM
It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable.
by Corinne Casagrande on May 25, 4:42 PM
With all those heads willing to get in vacation beds, travel & leisure advertisers are hanging out their shingles.
by Dan Eisenberg on May 24, 5:07 PM
Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide.
by Tiffany Delmore on May 23, 3:43 PM
It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes and get more out of analytics.
by Dan Conners on May 22, 1:32 PM
Two tips: Embed sustainability into your corporate culture. And collaborate with other organizations, pooling best practices.
by Kyle Hoffman on May 19, 2:48 PM
For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.
by Mallory Bransom on May 18, 3:43 PM
With a few best practices, live shopping can become a revenue-driving activation. For example, keep viewers entertained by bringing in experts and curating a must-watch experience,