2020 Holiday Messaging: More Personalization, No COVID Talk
    Consumers are looking for product deals and promotions, and creative that features messages of connection and togetherness.
    How Brands That Cut Staff Can Reinvent Themselves
    If you're a brand trying to "rethink normal" because you've been forced to cut personnel, here are some things to consider.
    5 Ways Brands Can Win Over Female Holiday Shoppers During Pandemic
    For example: Gain placement in digital gift guides for your product.
  • The New Definition Of Experiential Marketing
    These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.
    Developing Audio Strategy Is Critical For Brands Today
    Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
    Preparing for Next Year's Normal: How to Set 2021 Marketing Plans
    Do what you would normally do - gather and analyze data - but with a slightly different perspective.
    How The Pandemic Is Changing Podcast Listening Habits
    Once we went into lockdown, podcast downloads immediately took a hit, but they came back pretty quickly.
    The Fight For Consumer Attention
    Neuroscience research done by consumer goods conglomerate Mars found marketers have about two seconds to grab consumers' focus in digital channels.
    How To Optimize Your Brand's Customer Experience
    Requesting performance feedback from your customers on a transactional basis is critical to identify gaps between expectation and experience in the moment.
    In Defense Of Short-Term Marketing
    Performance advertising is not the same as promotion; it's simply holding media accountable for KPIs on a shorter timescale.
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