COVID-19 flipped the balance of power between online and physical retail after the greatest and most accelerated digital transformation in history.
For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount.
The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others.
While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
With brand experiences now the cornerstone of differentiation, it's critical to develop more impactful experiences for customers.
What can marketers learn from sports leagues' efforts to win back teen fans?
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
For one, most of us don't define ourselves as Latinx or Hispanics. We are Mexican-Americans or Guatemalan-Americans first.
Clubhouse is literally the talk of social media. The term emerging is social talk -- one part podcast, one part verbal chat.
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior.