• STRATEGY
    3 Ways To Reinvest In The Art Of Storytelling
    When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.
  • BOOMERS
    J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
    As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.
  • What B2Bs Can Learn From B2Cs About Customer Experience
    Among the takeaways: Fast, convenient customer support is paramount.
  • DIRECT-TO-CONSUMER BRANDS
    3 Reasons Why Legacy CPG Brands Should Go D2C
    For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.
  • STRATEGY
    3 Strategic Questions To Ask For Content Marketing Win
    For example: "What is our winning aspiration?"
  • SPORTS
    DAZN's 'ChangeUp': Case Study For MLB's Pursuit Of Younger Fans
    The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.
  • STRATEGY
    4 Ways To Avoid Common A/B Testing Pitfalls
    Strategies Include running A/A tests and combating cross-contamination.
  • RESTAURANTS
    Restaurants Should Increase Their Appetite For Digital Marketing
    The beauty of digital done the right way is its ability to provide access to greater customer data and insights.
  • VOICE-ACTIVATED
    What Happens When Your Brand Becomes Invisible?
    This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.
  • STRATEGY
    What Marketers Can Learn From College-Matching Platform Naviance
    Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.
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