Amazon's greatest strength isn't a traditional product category, but rather a type of product - utilitarian - that cuts across categories.

It's clear we're at a climate tipping point. What are some of the implications for youth marketers?

While podcasts are hot, understanding the important differences across listeners can make or break your podcast strategy.

Why are Hispanic marketing budget artificially lows? Marketers fail to account for the nature of influence and purchasing in a multigenerational family.

Here are some key characteristics of this cohort: Thrifting is a desirable form of shopping, and scents are key when choosing products.

Here are three ways beauty could help CPG companies navigate the road ahead.

Research showed travelers want to get a "real" feel for a destination, but not miss out on the must-sees, either.

There's nothing wrong with initially seeking out the most aspirational fan desires, absent any parameters, as an entry ramp to inform the ultimate pragmatic solution.

Successful events share two qualities, the two M's: being meaningful and memorable.

Common market research missteps include using a DIY tool with a skewed convenience sample.