Tip #1: Influencer prowess is more than a number.
For example, offer active, not passive, brand experiences.
The q-commerce space is relatively unsaturated in the U.S compared to global markets. Here's a primer on how to get on the q-commerce expressway.
To evaluate brand health, replace your vanity metrics with ones that offer real insights.
In its simplest form, sports creates kindred spirits in times where physical social connection continues to be limited or compromised.
Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure?
How to identify and act upon cultural and technological trends.
For one, invest in an employee advocacy program.
Using the same words as everybody else over and over again, a brand's tent poles begin to crumble.
Inaction is the biggest hurdle to meaningful DEI progress in advertising -- and polite agreement is the henchman of inaction.