The strongest research-backed pitches use multiple data points to reinforce different aspects of a story, provide additional context, and convey credibility.

Churchill Downs and the New York Racing Association's partnership for five championship races keeps interest up throughout the summer and elevates other significant races.

A new bachelor of content creation program promises lessons on how to become an influencer. But influence can only be earned, not taught.

Brands, once the undisputed storytellers, now find themselves paying for proximity to their own customers. Here's what you can do about it.

SEO lives in one place, social in another, and the customer wanders straight across the line between them without noticing it exists. That gap is the whole problem.

Clicks were never the real problem. It was the expectation that a single, nuanced metric could do all the heavy lifting.

Start with the use case. Too many organizations begin with the latest AI tool instead of the business problem.

One lesson: The brands that win next won't be those that simply hire more creators or bigger celebrities.

The person you design for isn't always the one who drives adoption or who guides the path to purchase.

The best way brands can ensure a chatbot's information about them is both accurate and discoverable is through effective brand design.