It's difficult to deny that Dr. Anthony Fauci, known as the nation's top infectious disease expert, is a proficient spokesperson during a crisis.
These days consumers expect brands to have a voice in global issues, and to support their communities.
Currently, we're in an extended home-confined period in which CPG spend remains elevated.
These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.
Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will actually buy from you.
In marketing, being optimistic is essential --- but something is almost guaranteed to go wrong with nearly every campaign.
Large-scale virtual meeting attendance has multiplied tenfold in some cases, with many attendees signing up just days in advance.
The incessant melodrama of schedule shuffling -- accompanied by rumors of harsh penalties for teams that violate safety protocols -- has only fueled interest.
User-generated content (UGC) captures an authentic intimacy no other creative format can match.
Tracking comments is the most effective way to measure your influencer marketing campaign.