Most brands understand the how and why of using influencers for organic awareness, and that's great. Or is it? Influencers can do more.

Here's how ecommerce brands can increase profits during a recession with two major strategies: value-based and competitor pricing.

The fastest way for in-house teams to fail is expecting them to deliver the same amount of work with fewer resources.

Giving Tuesday and the next four weeks will make or break nonprofits. What happens when it's a Scrooge season?

In-store measurement is critical to digital campaign conversion success, as it helps brands better understand what is truly driving visits.

For one example: Develop a marketing toolkit.

How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand.

For one: Embrace austerity. Take stock of the last few years. Which marketing tools have worked? Which might be underutilized?

One important factor: If your company plans to practice what it preaches, DE&I must show up everywhere in the recruiting process.

The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win?