• STRATEGY
    Marketers, Time To Dust Off Maslow's Hierarchy Of Needs
    A month ago, brands were pushing the limits on those higher needs, but the pandemic has taken most consumers' mindsets down to the most basic of human realities.
  • STRATEGY
    Comedy Consumption When Nobody Feels Like Laughing
    Given the uncertainty of COVID-19 and how it's impacting the entertainment industry at large, more generations might be seeking comedy from their social and mobile feeds.
  • INFLUENCER MARKETING
    Influencer Marketing 2020: First, Know Your Audience
    Gen Z and millennials are extremely active in the influencer space, but the average number of influencers any one person follows is only five.
  • CONSUMER PACKAGED GOODS
    3 Trends To Watch In Sustainable Packaging
    Among them: Plant-based packaging, in which products are wrapped in materials like banana skins, cornstarch or bamboo.
  • STRATEGY
    How to Avoid Sounding Tone-Deaf During The COVID-19 Shutdown
    You've probably already seen a collection of cringeworthy brand emails about COVID-19 making the rounds on social media.
  • STRATEGY
    Leadership In A Tough Time
    A pep talk on how to navigate the changes. For example, It's OK to show vulnerability.
  • STRATEGY
    Who Are Your Real Brand Friends? How To Communicate With Customers During A Crisis
    I've noticed there are three types of friends in a crisis. Each type sheds light on how brands should and should NOT act.
  • STRATEGY
    Pandemic Verdict: Keep Marketing Your Brand
    Memory and history confirm that brands that continued to advertise during crises fared better than brands that cut their marketing budgets.
  • STRATEGY
    Week 2 Of WFH: What We've Learned So Far
    Among the lessons: There are two kinds of staffers, those with kids and those without.
  • STRATEGY
    Should My Brand Proceed With Paid Social In Face Of Pandemic?
    Proceed with caution, and be conscious of how your message might be received.
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