For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.

Just as we saw at the close of 2020, the collective challenges faced by society have had an interesting impact on design trends.

Context switching is a human workforce term used often by technologists to describe the process of constant stop/start across multiple projects.

This year, consumer confidence numbers indicate that the highest and lowest income consumers are converging in cautiousness.

Brand fidelity essentially translates to the strength of the brand bond with consumers.

Balancing authenticity and action is difficult. One tip: Know that identity is complicated, intersectional, and fluid.

To evaluate brand health, replace your vanity metrics with ones that offer real insights.

Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product.

Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments.

For example, use more video -- and invest in creating a strong brand image.