Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop.

MMM long predates multitouch attribution, and is emerging as a less-clunky tool for predicting which channels will contribute to a more efficient holistic strategy.

For one: Create straightforward content, and use headings, short paragraphs and content overviews to ensure it's accessible.

It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable.

With all those heads willing to get in vacation beds, travel & leisure advertisers are hanging out their shingles.

Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide.

It can be hard to know where and how to start leveraging your data. Here are tips on how to streamline your marketing processes and get more out of analytics.

Two tips: Embed sustainability into your corporate culture. And collaborate with other organizations, pooling best practices.

For one: Apply zero-party data and strong customer experience processes that allow brands to listen to their customers' pain points.

With a few best practices, live shopping can become a revenue-driving activation. For example, keep viewers entertained by bringing in experts and curating a must-watch experience,