When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.

As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.

Among the takeaways: Fast, convenient customer support is paramount.

For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.

For example: "What is our winning aspiration?"

The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.

Strategies Include running A/A tests and combating cross-contamination.

The beauty of digital done the right way is its ability to provide access to greater customer data and insights.

This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.

Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.