• STRATEGY
    Let's Throw The Idea Of Brand Life Cycle Out The Window
    The idea that brands have a predetermined lifespan is scientifically inaccurate, and leads marketers to miss tremendous opportunities.
  • FINANCIAL SERVICES
    How To Make Fintech Attractive To Millennials
    Millennials are easily powering the fintech revolution and making way for start-ups to radically change a rather stuffy and traditional industry.
  • STRATEGY
    What's Your BOPIS Strategy?
    Two-thirds of customers (66%) and another one-fifth (18%) of shoppers would like to try BOPIS -- buy online, pick up in store.
  • CANNABIS
    Can Marketers Get Around Marijuana's Stigma?
    A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.
  • BABY BOOMERS
    The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
  • STRATEGY
    What Is Your Brand's Consumer Value Equation?
    Whether you are a brand or service, create and OWN your value equation. Leverage where you feel you have a sustainable differentiation among similar brands.
  • PERSONNEL
    Labor Shortage? More Teens Take Summer Off Work
    How can these brands address the challenge of the Incredible Vanishing Teen Worker?
  • SPORTS
    A Primer In Sports Event App Best Practices
    The best apps include story-telling and interactive elements.
  • TECHNOLOGY
    Reading Between The Clicks
    A company called Decibel says it has developed technology to understand what's happening as potential customers move their cursors around a website, before they click.
  • STRATEGY
    Is Real-Time Marketing Still Relevant?
    Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
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