SPORTS
by Jon Last on May 14, 1:15 PM
Strategically deployed promotions can have a meaningful impact on increasing share of wallet with the more price-elastic, single-game-ticket-buying public.
STRATEGY
by Kambrya Blake on May 13, 2:28 PM
Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of electioneering.
SEARCH
by Brooke Abbott on May 10, 4:55 PM
Are you ready for the next revolution in paid search?
by Jordan Buning on May 9, 12:43 PM
More work must be done to educate stakeholders on how to understand, evaluate, and engage with the work of marketers.
STARTUPS
by Michael Baer on May 8, 2:41 PM
A "try-anything-and-see-what-sticks" approach to targeting and sales is guaranteed to waste time, resources, and money.
by Colleen Jones on May 7, 2:28 PM
For one: Show -- don't just tell -- your brand purpose. A meaningful purpose can differentiate a retail brand for any generation, especially Gen Z.
INFLUENCER MARKETING
by Maria Bailey on May 6, 11:41 AM
For one: Confusing an influencer with a content creator.
TARGETING
by Phil Case on May 3, 1:49 PM
The solution is a three-pronged approach: first-party data layering, enlarging your organic presence, and investing in top-funnel media.
TRAVEL
by Corinne Casagrande on May 1, 3:08 PM
One post-pandemic trend that's here to stay is the pay-cation, or the combination of work and leisure in a vacation destination.
CUSTOMER RELATIONS
by Michael Baer on Apr 30, 5:17 PM
Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers.