Consumers are looking for product deals and promotions, and creative that features messages of connection and togetherness.

If you're a brand trying to "rethink normal" because you've been forced to cut personnel, here are some things to consider.

For example: Gain placement in digital gift guides for your product.

These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.

Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.

Do what you would normally do - gather and analyze data - but with a slightly different perspective.

Once we went into lockdown, podcast downloads immediately took a hit, but they came back pretty quickly.

Neuroscience research done by consumer goods conglomerate Mars found marketers have about two seconds to grab consumers' focus in digital channels.

Requesting performance feedback from your customers on a transactional basis is critical to identify gaps between expectation and experience in the moment.

Performance advertising is not the same as promotion; it's simply holding media accountable for KPIs on a shorter timescale.