I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.
Brands must make sure to drill down deeply into an influencer's metrics, paying special attention to the types of people that they attract.
One reason: Podcasts are appointment listening.
Among the mistakes: paying too much to drive trial, and over-engineering the creative.
For example; Make entertainment, not advertising. Tease, don't tell.
From "Define your North Star metric" to "Don't sell, educate" -- tips on marketing for emerging sectors.
Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts.
Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open.
Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are "too boring"?
Why this persistent buzz around growth marketing from every corner of the marketing world?