• SOCIAL MEDIA
    TikTok Now Influencing Influencer Marketing
    Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like.
  • SOCIAL MEDIA
    How To Drive Meaningful Sales On TikTok
    With campaigns starting at $50 per day, it's accessible for most marketers.
  • STRATEGY
    Marketers, Take Note: Emoji Meanings Are Changing
    For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS."
  • STRATEGY
    A Call For Intergenerational Marketing
    Surely this is a tipping point where we get to explore the connections, not the gaps, in our culture and shared passions.
  • Navigating Today's Hot-Button Issues With Consumer Insights
    Looking at vaccine hesitancy among QSR customers, Panera, Starbucks and Pizza Hut customers top the list when it comes to vaccine readiness,
  • STRATEGY
    Consumer Mindsets Matter: Understanding The Why Behind The Buy
    Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.
  • STRATEGY
    'Say My Name': How To Increase Brand Recognition In Audio Advertising
    Nine out of the 10 highest-indexing audio logos include the brand's name in the spot.
  • Get Off The Marketing Crash Diet And Think Long-Term
    Too much of today's marketing simply creates short-term behavior change by way of paid media spend, promotions, coupons, etc.
  • STRATEGY
    Fueling The Desire To Disrupt
    You can shove, spend and howl about your will and determination to change, but I guarantee you, nothing will shift if you don't have collective support.
  • ECOMMERCE
    Effective Ecommerce Requires Thoughtful Investment
    Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study.
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