STRATEGY
by Scott Gillum on Jan 22, 2:49 PM
Once, remote working was the exception but has now become the rule, with the added challenge for many of online schooling for children.
STRATEGY
by Laura Gurski on Jan 21, 1:00 PM
CPG marketers proved themselves to be more vital than ever by providing consumer essentials during the COVID-19 crisis.
MULTICULTURAL
by Karla Fernandez Parker on Jan 20, 1:57 PM
The pandemic has accelerated adoption of financial apps and services, with Hispanic and Black consumers leading the way, says research.
STRATEGY
by Aaron Paquette on Jan 19, 12:52 PM
A new language is emerging online to address ambiguity in online communication: tone indicators.
STRATEGY
by Hinda Mitchell on Jan 18, 10:24 AM
Brand engagement on divisive political issues is fraught with risk. Do not pass go unless you are prepared for the consequences.
STRATEGY
by Harvey Chipkin on Jan 15, 12:08 PM
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm.
STRATEGY
by Karen Staughton on Jan 14, 12:30 PM
When the pandemic struck, digital was forced to grow up fast and begin to deliver on the promises it's been making for decades.
by Mario Carrasco on Jan 13, 2:16 PM
English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
STRATEGY
by Ivy Cohen on Jan 12, 1:19 PM
Some stand-out tactics worked well for candidates and are worthy of emulation, while others have no place in business.
STRATEGY
by Steven Seghers on Jan 11, 3:01 PM
This is the time to increase spending to capture greater market share, build customer loyalty, and aggressively supplant your competition.
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