TECHNOLOGY
by Amanda Silvia on Nov 14, 2:28 PM
It may seem that "Alexa" can be heard in most households across America. According to recent survey findings, however, only 36% of Americans have a smart speaker in their home.
HISPANICS
by Parker Morse on Nov 14, 1:45 PM
It's a contradictory relationship, according to two studies: one says they're early adopters, the other, that they're less likely to have an in-home broadband connection.
RESEARCH
by Jon Last on Nov 13, 10:45 AM
How do we strike a balance between deep dives into data, versus soundbytes, when communicating research results?
DATA
by Rakhi Patel on Nov 13, 10:43 AM
As consumers become more conscious of their data than ever before, brands can set themselves apart by making privacy central to the customer experience.
TECHNOLOGY
by Jeff Hirsch on Nov 12, 1:29 PM
Open, transparent standards and shared principles of conduct accessible to and agreed upon by everyone will move the industry forward.
INFLUENCER MARKETING
by Krishna Subramanian on Nov 12, 12:04 PM
Partnering with an influencer who can translate enthusiasm into inspiration can create excitement among shoppers who visit Pinterest.
BOOMERS
by Jackie Stone on Nov 9, 1:07 PM
Baby boomers aren't usually described as "tech-savvy." But they are adopting smart speakers at such a high rate that marketers should take notice.
CONSUMER PACKAGED GOODS
by Greg Sobiech on Nov 9, 12:21 PM
What marketers can learn from P&G's cuts in digital spend.
STRATEGY
by Gregg Bender on Nov 8, 9:35 AM
Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin.
MILLENNIALS
by Aaron Paquette on Nov 8, 9:00 AM
What can brands -- and candidates -- learn from this 2018 youthquake?
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