SPORTS
by Charly Kemp on Mar 18, 2:52 PM
Leagues are going beyond live broadcasts and replays to deliver a greater range of content while offering marketers more options beyond simply buying ads.
ARTIFICIAL INTELLIGENCE
by Aaron Paquette on Mar 13, 2:28 PM
What can brands learn from the brave new world of AI companions?
SPORTS
by Jon Last on Mar 12, 2:05 PM
While the data points to a very somber mood among Americans, we are spending with what could be construed as reckless abandon.
RESEARCH
by Heather O’Shea on Mar 11, 2:31 PM
We need to focus more on other research strategies that will deliver deep consumer understanding, such as digitally enabled segmentation.
by Anush Prabhu on Mar 8, 4:10 PM
In this economy, consumers are not hard to reach -- they are just harder to reach with ads.
CUSTOMER RELATIONS
by Michael Baer on Mar 7, 10:28 AM
Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers.
SEARCH
by Brooke Abbott on Mar 6, 2:44 PM
Are you ready for the next revolution in paid search?
AD MEASUREMENT
by Andrew Covato on Mar 5, 3:28 PM
Inaccurate measurement has significant economic ramifications, with at least 23% of the $88 billion spent annually on automated digital ad buying wasted.
STRATEGY
by Chris O’Grady on Mar 4, 1:42 PM
Think of small, yet significant moments throughout our daily lives, like a morning cup of coffee. Brands can tap into these moments to connect with customers in a personal way.
HISPANICS
by Louis Maldonado on Mar 1, 2:49 PM
For example: Lead with Spanish while integrating English strategically.