One suggestion: Create new revenue sources. Downturns force teams to think differently and get creative.

For one, emphasize quality. Moms spend time researching products before their purchase.

For one, meet your audience where they are. Besides B2B staple LinkedIn, consider Bluesky.

With every new layer of optimization, something slips. The signal gets filtered. The intent gets diluted. And the human gets lost.

Short- and long-form content together balance quick, attention-grabbing posts with substantive, value-packed storytelling.

Tesla once symbolized innovation and environmental responsibility. No more, as its identity is inseparable from controversial founder Elon Musk.

Although this trend is disappointing many families, it is apparently creating opportunities for the toy and sweets industries.

Brand strategies should be built to last. A trend can afford to be perishable, but your brand has to be shelf-stable.

Ad tech has spent the last decade trying to simplify data and somehow made it more confusing than ever.

The best campaigns begin by identifying where the message will resonate most, then selecting creators who are native to that space.