3 Ways To Reinvest In The Art Of Storytelling
    When we take time to convey a relatable story, as Pete Buttegieg is doing, we get to frame the narrative around the brand.
    J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd
    As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.
  • What B2Bs Can Learn From B2Cs About Customer Experience
    Among the takeaways: Fast, convenient customer support is paramount.
    3 Reasons Why Legacy CPG Brands Should Go D2C
    For one, they'll have access to first-party shopper data, providing valuable insights into what what other products may be of interest to consumers.
    3 Strategic Questions To Ask For Content Marketing Win
    For example: "What is our winning aspiration?"
    DAZN's 'ChangeUp': Case Study For MLB's Pursuit Of Younger Fans
    The show is a great litmus test for both MLB's uber-focus on youth and the ways in which sports content will be consumed beyond the in-person experience.
    4 Ways To Avoid Common A/B Testing Pitfalls
    Strategies Include running A/A tests and combating cross-contamination.
    Restaurants Should Increase Their Appetite For Digital Marketing
    The beauty of digital done the right way is its ability to provide access to greater customer data and insights.
    What Happens When Your Brand Becomes Invisible?
    This may sound far-fetched, but it's an inescapable reality for marketers, brand leaders, creative agencies, and product experts as audio becomes a primary touchpoint.
    What Marketers Can Learn From College-Matching Platform Naviance
    Naviance is empowering high school students and their parents with a lot of useful information that was previously only available to college counselors.
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