Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like.
With campaigns starting at $50 per day, it's accessible for most marketers.
For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS."
Surely this is a tipping point where we get to explore the connections, not the gaps, in our culture and shared passions.
Looking at vaccine hesitancy among QSR customers, Panera, Starbucks and Pizza Hut customers top the list when it comes to vaccine readiness,
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations.
Nine out of the 10 highest-indexing audio logos include the brand's name in the spot.
Too much of today's marketing simply creates short-term behavior change by way of paid media spend, promotions, coupons, etc.
You can shove, spend and howl about your will and determination to change, but I guarantee you, nothing will shift if you don't have collective support.
Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study.