• SOCIAL MEDIA
    7 Social Media Trends To Watch Out For Before 2020 Hits
    I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.
  • How To Find The Right Multicultural Influencer
    Brands must make sure to drill down deeply into an influencer's metrics, paying special attention to the types of people that they attract.
  • MOMS
    5 Reasons Podcasts Should Be Part Of Your Marketing To Moms Strategy
    One reason: Podcasts are appointment listening.
  • STRATEGY
    Trial Or Error? How To Avoid 3 Major Sampling Mistakes
    Among the mistakes: paying too much to drive trial, and over-engineering the creative.
  • STRATEGY
    Brands: Steal These 5 Lessons From Entertainment Marketing Campaigns
    For example; Make entertainment, not advertising. Tease, don't tell.
  • STRATEGY
    From Cannabis To Crypto: Growth-Marketing Framework For Frontier Industries
    From "Define your North Star metric" to "Don't sell, educate" -- tips on marketing for emerging sectors.
  • STRATEGY
    What Marketers Can Learn From Top Teen Musicians
    Billie Eilish and Lil Nas X lead the way for brands that want to forge meaningful connections with Gen Z and top the charts.
  • HOSPITALITY
    Tennis And Luxury Hotels: A Perfect Match
    Two hotels hosted lavish media/client events featuring high-profile tennis champions during the week leading up to the U.S. Open.
  • SPORTS
    Home Runs, Hero Worship: Is That Why We Can't Pay Attention?
    Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are "too boring"?
  • STRATEGY
    Why Growth Marketing Means Everything -- And Nothing
    Why this persistent buzz around growth marketing from every corner of the marketing world?
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