• RETAIL
    For Retail, Expect Reboot, Not Return To Usual
    COVID-19 flipped the balance of power between online and physical retail after the greatest and most accelerated digital transformation in history.
  • GEN Z
    How Brands Can Honor Grads
    For example, sponsor makegood trips: Those with a Class of 2020 diploma (and any others in their party) should enjoy a 20% discount.
  • TRAVEL
    Travel + Leisure: Extending A Venerable Brand
    The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others.
  • SPORTS
    Research-Driven Perspective: It's Time To Fully Open Up Sporting Events
    While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
  • Prioritizing Brand Experience In Post-COVID World
    With brand experiences now the cornerstone of differentiation, it's critical to develop more impactful experiences for customers.
  • STRATEGY
    Teens Tune Out of Pro Sports
    What can marketers learn from sports leagues' efforts to win back teen fans?
  • STRATEGY
    Diversity in Advertising: Avoid The Obvious
    How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different?
  • MULTICULTURAL
    Not All Latinx Are The Same: Embrace Diversity Within This Community
    For one, most of us don't define ourselves as Latinx or Hispanics. We are Mexican-Americans or Guatemalan-Americans first.
  • STRATEGY
    How Brands Are Unlocking The Marketing Power Of Clubhouse
    Clubhouse is literally the talk of social media. The term emerging is social talk -- one part podcast, one part verbal chat.
  • STRATEGY
    Amazon Is Millennials' No. 1 Brand. So Is Purpose-Driven Marketing Fruitless?
    What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior.
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