by Christina Kimble on Dec 28, 7:19 PM
With campaigns starting at $50 per day, it's accessible for most marketers.
CONSUMER PACKAGED GOODS
by Jon Barnett on Dec 28, 7:13 PM
Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands.
by Aaron Paquette on Dec 27, 3:11 PM
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.
by Linda Dupree on Dec 27, 3:04 PM
Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in.
by Erica Warhaftig on Dec 23, 12:26 PM
The metaverse is dominating strategic marketing conversations as brands scramble to find a relevant application.
by Karla Fernandez Parker on Dec 22, 2:11 PM
Use of alternative payment methods has increased, with credit card usage up 7%, debit card usage up 10%, and online payment tools up 14%.
by Mack McKelvey on Dec 21, 2:02 PM
Content is king, particularly in modern marketing when consumers want to interact with a brand on their own terms.
by Michael Baer on Dec 20, 1:43 PM
For example, data overload can paralyze some organizations, slowing down decision-making and action.
by Harvey Chipkin on Dec 17, 9:58 AM
A company called Arrivia positions itself as having a handle on developing and leveraging loyalty even in the face of today's obstacles.
by Ben Kunz on Dec 16, 1:55 PM
Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.