With campaigns starting at $50 per day, it's accessible for most marketers.

Small brands are innovating to deliver on such values as authenticity, and are able to adapt faster than large brands.

For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it.

Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in.

The metaverse is dominating strategic marketing conversations as brands scramble to find a relevant application.

Use of alternative payment methods has increased, with credit card usage up 7%, debit card usage up 10%, and online payment tools up 14%.

Content is king, particularly in modern marketing when consumers want to interact with a brand on their own terms.

For example, data overload can paralyze some organizations, slowing down decision-making and action.

A company called Arrivia positions itself as having a handle on developing and leveraging loyalty even in the face of today's obstacles.

Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero cost.