The reality is, brands that choose to avoid influencers who take a stance will ultimately have a much smaller pool to work with..

An integrated approach to communicating benefits will best position your organization to tackle quiet quitting and the Great Resignation.

When the outcome of our entire world order is anyone's guess, Gen Alpha's well-being depends on their ability to ride the waves of chaos.

When it comes to striking the proper tone on public messaging, holidays can your organization's best friend -- or worst enemy.

For example: Kill last-click attribution and measure incremental impact instead.

For instance: Create different content formats for various funnel stages.

For example: Relying too much on concentric circles when hiring means networks often filled with people just like the person doing the recruiting.

Brand equity is simply the combination of brand awareness and brand associations, the sum of which is often described as the brand's image.

Let's call branding what it really is: future response. This new name will bring clarity and unity to the debates over what branding does.

Most brand marketers are unaware of the significant impacts that Google's evolution of Google Analytics to GA4 will bring.