Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted.
Some companies have more pets on their website team pages than people of color.
Grocery stores can create meal kits to be ordered day of delivery/pick-up, are less expensive than subscription meal kits, and offer something that traditional meal kits cannot.
For example, please note: Check-out lines make moms anxious.
Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will actually buy from you.
Treat your co-workers the same way you would during a hallway conversation. Make jokes, tell stories or tease them mercilessly.
Brands can create a virtual hearth by facilitating escape and creating a sense of community.
Companies for which "culture" is a core value might stop somewhere short of a permanent shift to all-remote work, until the remote workplace is truly ready for prime time.
The pandemic has forced eyes on so many brands' core values, their logo design and even the colors they use.
These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.