• COVID-19
    For Consumer Brands, No Going Back To Pre-Pandemic World
    Trends that have been progressing steadily for years have been suddenly accelerated to a degree no one could have predicted.
    How Does Your Company Look To Brands -- Or Consumers -- That Value Diversity?
    Some companies have more pets on their website team pages than people of color.
    Do You Want Your Meal To Be A Kit?
    Grocery stores can create meal kits to be ordered day of delivery/pick-up, are less expensive than subscription meal kits, and offer something that traditional meal kits cannot.
  • MOMS
    What Mom Consumers Want from Retailers During COVID Era
    For example, please note: Check-out lines make moms anxious.
    How To Stop Selling To People Who Will Never Buy
    Here are a couple of tips to gauge the real efficiency of national versus local media and, in turn, focus on people who will actually buy from you.
    Working Together, Separately: How We Do It
    Treat your co-workers the same way you would during a hallway conversation. Make jokes, tell stories or tease them mercilessly.
    How To Create A Virtual Hearth In Troubled Times
    Brands can create a virtual hearth by facilitating escape and creating a sense of community.
    Post-Pandemic Workplace: Not Always Remote, Sometimes Dispersed
    Companies for which "culture" is a core value might stop somewhere short of a permanent shift to all-remote work, until the remote workplace is truly ready for prime time.
    How To Analyze, Redesign, Rebuild Brands For Post-COVID Era
    The pandemic has forced eyes on so many brands' core values, their logo design and even the colors they use.
    The New Definition Of Experiential Marketing
    These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.
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