More and more, organic brand-building is happening away from the search giant and on channels like Reddit, Quora, TikTok, and industry-specific forums.

Their best defense, and offense, is a measurement strategy that connects marketing's contribution to business growth, not just immediate sales.

For one: Confusing an influencer with a content creator.

Asking questions like "What data do you have that gives you a unique competitive advantage in connecting to my audience?" is crucial.

AI perpetually processes large chunks of data to learn customers' individual preferences and behaviors to provide a more personalized experience.

Our sense of smell is deeply intertwined with memory, crucial for brand recognition and influencing purchasing decisions.

The "demure" phenomenon could be a sign that the culture is shifting away from "loud and flashy" to "toned-down and quietly self-confident."

A blend of psychology and instant gratification are the two tools you'll need to build an engaging audience around your content.

Among the situations that call for a brand refresh: a leadership shakeup, a market disruption and a shifting target audience.

For one: Amplify the "ROBO" (research online, buy offline) effect.