• SOCIAL NETWORKS
    Social Media's Where It's @: Picking Right Platforms For Your Brand
    Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like IGTV?
  • STRATEGY
    Attention, Please: Attention To Advertising Hot Topic Today
    Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.
  • BRAND SAFETY
    Competitor Adjacencies: Brand Safety's Unexpected Foe
    Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text.
  • STRATEGY
    Lasting Brand Awareness A Matter Of F.A.C.T.
    Have you ever wondered why so many brands spend a fortune to build visibility, only to then fall short of the results they desire?
  • HISPANICS
    Website Redesigns That Serve U.S. Hispanic Market
    Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement.
  • STRATEGY
    How To Combine Performance Advertising With Content Marketing
    Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.
  • ECOMMERCE
    Marketers, Let's Face The Amazon Skills Gap
    Brands and agencies should groom existing digital marketing personnel to fill the role.
  • CPG
    Why Private Label Is Eating Your Lunch -- And What You Can Do About It
    What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
  • STRATEGY
    What Brands Want When Building In-House Agencies
    Brands now consider creative the starting point for bringing marketing/advertising in-house.
  • STRATEGY
    SXSW: Supply-Chain Innovation In Era of Social Media Top-Of-Mind
    Organizational design is shifting among both Fortune 500 and startups alike in order to deliver innovation through agile product development cycles,
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