Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like IGTV?
Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.
Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text.
Have you ever wondered why so many brands spend a fortune to build visibility, only to then fall short of the results they desire?
Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement.
Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.
Brands and agencies should groom existing digital marketing personnel to fill the role.
What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
Brands now consider creative the starting point for bringing marketing/advertising in-house.
Organizational design is shifting among both Fortune 500 and startups alike in order to deliver innovation through agile product development cycles,