Social Media's Where It's @: Picking Right Platforms For Your Brand
    Will your efforts be most successful on Facebook? Or does the nature of your audience warrant a second look at a newer platform like IGTV?
    Attention, Please: Attention To Advertising Hot Topic Today
    Many of the recent studies on attention to advertising use biometric and neuroscience-based methods to provide a direct measurement.
    Competitor Adjacencies: Brand Safety's Unexpected Foe
    Marketers have recently expressed less concern about adjacency to overtly unsavory content than with adjacency to competitor logos and text.
    Lasting Brand Awareness A Matter Of F.A.C.T.
    Have you ever wondered why so many brands spend a fortune to build visibility, only to then fall short of the results they desire?
    Website Redesigns That Serve U.S. Hispanic Market
    Here are several best practices you can follow during your redesign to make website localization even easier and more affordable to implement.
    How To Combine Performance Advertising With Content Marketing
    Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.
    Marketers, Let's Face The Amazon Skills Gap
    Brands and agencies should groom existing digital marketing personnel to fill the role.
  • CPG
    Why Private Label Is Eating Your Lunch -- And What You Can Do About It
    What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
    What Brands Want When Building In-House Agencies
    Brands now consider creative the starting point for bringing marketing/advertising in-house.
    SXSW: Supply-Chain Innovation In Era of Social Media Top-Of-Mind
    Organizational design is shifting among both Fortune 500 and startups alike in order to deliver innovation through agile product development cycles,
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