Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual.
From media heavyweights like Nike and Kellogg's to lesser-known TV advertisers like Bumble, it seems everyone is jumping on the female empowerment bandwagon.
For one, it showed us the monetary and influential power of Gen-Zers.
When the AOR model was defined, digital marketing wasn't even a glimmer in its eye. To meet the needs of social media alone, this term must undergo a transformation.
It's important to show the impact of experiential marketing on your target consumer's perception, affinity and advocacy -- which has been called return on experience, or ROX.
One company is using "Smile To Pay" at KFCs in Hangzhou., China. This product allows customers to complete their payments by smiling in front of the restaurant's self-service kiosks.
Marketers will continue to make distinction between providers of strategic and conceptual advice, and design and production. These expert external arms and legs make up the inexternal agency.
Gaming is officially a $43 billion industry. Still, non-endemic brands are still nervous to take the leap into this industry -- and they are seriously missing out on an untapped audience.
They should also be planning for a very different kind of workforce, including entirely new roles like "immersive experience designers," "growth hackers" and "futurologists."
Among the bloopers: Joining a conversation three days after it's relevant, and failing to understand the proper tone to take.