by Mario Carrasco on Mar 31, 2:33 PM
Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.
by Jason Hennessey on Mar 30, 9:39 AM
For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile.
by April Obeidzinski on Mar 29, 1:48 PM
For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website.
by Katie Bullek on Mar 26, 10:34 AM
In 2020, 41% of the total U.S. population (116 million Americans) listened to podcasts monthly -- +37% YoY, according to Edison Research.
by Isabel Rafferty on Mar 25, 1:05 PM
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns.
by Spencer Hadelman on Mar 24, 11:30 AM
Consider a minimum of three timeline scenarios, ranging from zero hurdles, to a long-haul approach that fluctuates well into summer of 2022.
by Nicole Garberg on Mar 23, 1:43 PM
To be truly effective, customer experience performance goals require a connection to operational performance metrics.
by Robert Passikoff on Mar 22, 12:10 PM
Real assessments of loyalty measure emotional engagement between consumer and brand versus consumer's perception of category ideal,
by Matthew Berman on Mar 19, 10:51 AM
For one, AI Chatbots don't always work for regulated / sensitive industries.
by James Flynn on Mar 18, 1:33 PM
Americans likely will feel more certain about the future, but it may not be enough to shift consumer confidence.