Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.

For one, design for a mobile-first world, since over 60% of U.S. search traffic is now mobile.

For one, is it mobile-friendly? Here's some advice and suggested free tools to help diagnose the effectiveness of your website.

In 2020, 41% of the total U.S. population (116 million Americans) listened to podcasts monthly -- +37% YoY, according to Edison Research.

Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns.

Consider a minimum of three timeline scenarios, ranging from zero hurdles, to a long-haul approach that fluctuates well into summer of 2022.

To be truly effective, customer experience performance goals require a connection to operational performance metrics.

Real assessments of loyalty measure emotional engagement between consumer and brand versus consumer's perception of category ideal,

For one, AI Chatbots don't always work for regulated / sensitive industries.

Americans likely will feel more certain about the future, but it may not be enough to shift consumer confidence.