STRATEGY
by Rob Baiocco on Sep 30, 3:22 PM
Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?
STRATEGY
by Ivy Cohen on Sep 29, 1:37 PM
If you've ever been on the receiving end of a merger, major layoff, restructuring, price hike, or business delay, you know what's it like to be out of the loop.
GAMING
by Maggie Malek on Sep 28, 2:30 PM
The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win?
CONTENT MARKETING
by Michael Baer on Sep 27, 12:00 PM
Thought leadership goes beyond in its ability to provide a greater sense of authority, expertise and trust than content marketing.
HISPANICS
by Karla Fernandez Parker on Sep 26, 12:07 PM
Find ways your products or services are impacting real lives with real stories outside of Hispanic Heritage Month.
ARTIFICIAL INTELLIGENCE
by John Connors on Sep 23, 2:13 PM
The magic of AI is that it will help you see things as they are, not as you wish them to be.
GAMING
by Whitney Fishman Zember on Sep 22, 2:56 PM
Brands will now be able to integrate into Roblox experiences via interactive billboards, as well as creating "portal" tunnels between games.
TARGETING
by Jo Hayes on Sep 21, 3:18 PM
To ensure the best use of data we have, we need to explore how data interfaces with insights about user behaviors and marketing performance.
HISPANICS
by Cynthia Correa on Sep 20, 3:25 PM
One tip for tapping this market: It's not so much about cost, but the value a luxury brand brings.
BRAND SAFETY
by Christine Alemany on Sep 19, 1:39 PM
For example: Instead of talking around something, brands should face controversy head-on.