• STRATEGY
    5 Ways Graphics Can Boost Content Marketing Success
    Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual.
  • It's BYOP (Password), Not BYOD (Device)
    The travel industry can benefit from BYOP, because travelers are looking for ways to get rid of extra hardware weight.
  • STRATEGY
    For 2020 Planning, Be a G.R.I.N.C.H.
    No one wants to be the grumpy killjoy known as the Grinch. But a G.R.I.N.C.H. is an entirely different matter.
  • SUSTAINABILITY
    How To Develop Authentic Sustainability Marketing
    Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers.
  • Advertisers Underspending On Hispanic Market
    U.S. Hispanic ad spending should be in the $20 billion range, but it's not.
  • HOLIDAY
    Is Your Brand Prepared for the Holidays?
    As consumer brands and retailers keep adapting holiday strategies to meet changing shopper preferences, it's worth considering the following tips.
  • The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
  • MOMS
    5 Reasons Podcasts Should Be Part Of Your Marketing-To-Moms Strategy
    One reason: Podcasts are appointment listening.
  • STRATEGY
    3 Ways to Bring Consumers Deeper Into Your Brand
    If you're looking for great examples of consumer-brand engagement, look no further than top food brands. Here's how to leverage their ideas.
  • STRATEGY
    CPG Brands: Winning In The Era Of Relevance
    In the U.S., top 25 food and beverage brands now generate just 2% of industry growth, while the smallest 16,000 brands account for 53%.
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