Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual.
The travel industry can benefit from BYOP, because travelers are looking for ways to get rid of extra hardware weight.
No one wants to be the grumpy killjoy known as the Grinch. But a G.R.I.N.C.H. is an entirely different matter.
Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers.
U.S. Hispanic ad spending should be in the $20 billion range, but it's not.
As consumer brands and retailers keep adapting holiday strategies to meet changing shopper preferences, it's worth considering the following tips.
The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
One reason: Podcasts are appointment listening.
If you're looking for great examples of consumer-brand engagement, look no further than top food brands. Here's how to leverage their ideas.
In the U.S., top 25 food and beverage brands now generate just 2% of industry growth, while the smallest 16,000 brands account for 53%.