5 Ways Graphics Can Boost Content Marketing Success
    Perfectly crafted copy isn't the only key to success. In reality, 90% of information transmitted to the brain is visual.
  • It's BYOP (Password), Not BYOD (Device)
    The travel industry can benefit from BYOP, because travelers are looking for ways to get rid of extra hardware weight.
    For 2020 Planning, Be a G.R.I.N.C.H.
    No one wants to be the grumpy killjoy known as the Grinch. But a G.R.I.N.C.H. is an entirely different matter.
    How To Develop Authentic Sustainability Marketing
    Brands must consciously choose to eliminate products that are not sustainable, and share these stories with consumers.
  • Advertisers Underspending On Hispanic Market
    U.S. Hispanic ad spending should be in the $20 billion range, but it's not.
    Is Your Brand Prepared for the Holidays?
    As consumer brands and retailers keep adapting holiday strategies to meet changing shopper preferences, it's worth considering the following tips.
  • The Increasing Insanity Of Marketers' Indifference Toward Older Consumers
    The latest U.S. Consumer Expenditure Survey provides a wealth of evidence why 50+ has become a critical consumer segment. The data speaks for itself.
  • MOMS
    5 Reasons Podcasts Should Be Part Of Your Marketing-To-Moms Strategy
    One reason: Podcasts are appointment listening.
    3 Ways to Bring Consumers Deeper Into Your Brand
    If you're looking for great examples of consumer-brand engagement, look no further than top food brands. Here's how to leverage their ideas.
    CPG Brands: Winning In The Era Of Relevance
    In the U.S., top 25 food and beverage brands now generate just 2% of industry growth, while the smallest 16,000 brands account for 53%.
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