TEENS
by Aaron Paquette on Nov 14, 1:45 PM
It's clear that 2019 has brought us to a climate tipping point. What are some of the implications for youth marketers?
TRAVEL
by Harvey Chipkin on Nov 13, 11:54 AM
JetBlue, an early customer of tech firm Gladly's platform, is using that solution to roll out live-chat capability from within its mobile app.
SPORTS
by Jon Last on Nov 12, 1:02 PM
Emotional connections, fan access and physical amenities and activations must be carefully intertwined for the peak experience.
HISPANICS
by Mario Carrasco on Nov 11, 1:49 PM
U.S. Hispanics are younger, concentrated in urban areas, and have been integral to the evolution of popular cultural cornerstones such as hip-hop.
STRATEGY
by Greg Harrison on Nov 8, 2:22 PM
For example; Make entertainment, not advertising. Tease, don't tell.
HOLIDAY
by Ryan Smith on Nov 7, 12:25 PM
If you put a unique twist on holiday cliches, you could help create a whole new holiday tradition.
STRATEGY
by Patricia Lippe Davis on Nov 6, 12:23 PM
Here's how to develop a more thoughtful, full-funnel approach to create stronger connections and generate more sales.
STRATEGY
by Kelly Taylor on Nov 5, 1:07 PM
With its steady rise, the platform is testing more advertising capabilities, with more brands exploring new opportunities on it.
STRATEGY
by Pamela Webber on Nov 4, 11:43 AM
For example: Color provides an effective means of veering from tradition and standing out.
STRATEGY
by Eric Perz on Nov 1, 2:46 PM
The more useful and sophisticated multitouch attribution algorithms treat data not as the search for the perfect path, but as a busy downtown grid.
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