Content is king, so it's key to ensure the content you are receiving from these partnerships is effective and adds value for your audiences.

Conversion tactics produce declining returns over time. Marketers need longer, fuller pipelines.

Hotel collections, or soft brands, have become a significant segment of the lodging industry in the last few years. These are groups of independent hotels that affiliate with major brands.

Think of your brand awareness strategy as always on, with key campaigns activated throughout the year. If one doesn't succeed, forge ahead with a deeper ability to pivot.

For example: Lead with Spanish while integrating English strategically.

There are three big ways Gen Alpha stands out: in diversity, digital nativity and influence on decisions.

What have you learned this year to help adjust for 2024? For starters, we should focus more on signals than survey responses.

The ease and effectiveness of mass media is vanishing, with an unlimited number of players now focusing on smaller subsections of audiences.

A new generation of "bro influencers" teaches young Gen Alpha and Gen Z males how to improve their physical appearance in a trend called "looksmaxxing."

How to move consumers from repeat purchase to deep belonging.