The pandemic did not create new trends -- but it did kick some of the trends that were already out there into overdrive.

Elon Musk is the most vocal proponent of EV vehicles. How can brands create awareness without a charismatic (and insanely wealthy) CEO leading the charge?

How to connect with mom consumers, 79% of whom have sent a gift to someone in the past six months (most popular item -- food), according to study.

One tip: Focus on actionable intelligence, not the amount of data.

Marketers who sell classes, concerts, or care to affluent consumers might finally see a break in the clouds.

Among the questions to answer: How can smaller brands compete with those with 10x the budget expenditure?

Tip #1: Influencer prowess is more than a number.

Companies should make their mission and sustainability pledges clearer and more tangible, because balance is required.

A totem pole that once united generations under a shared identity has fragmented into a million pieces.

Profits and societal progress aren't mutually exclusive; rather, they can go hand in hand. Imaginative use of data will help us get there.