Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success.
The urgency with which political campaigns must understand and adjust the targeting and effectiveness of their efforts has yielded new best practices.
Walled gardens, regulations, data scandals: The data well is about to start drying up. What can marketers do?
You don't necessarily have to reinvent the wheel or be first to try a strategy. But try something different so you're not competing head-on with your rivals.
The holidays have come and gone - a time for big revenue and oodles of new customer data. That's great, right? For revenue, yes. For data, maybe.
Have you been ghosted recently? This phenomenon has now crept its way into corporate America with a vengeance and is changing the way we conduct business.
While the big action is being viewed on TV, the big activity is happening on mobile. Every single marketer who uses social media the right way can make powerful plays.
What my company learned from switching to the customer side for one day.
The uncanny valley is the strong aversion many people feel when observing a robot or computer-generated image that closely approximates a human-but not quite well enough.
Before you throw in the towel and apply for that Maine lighthouse operator position, take a breath and feel your power as a marketer.