The "Shop" tab combines product listings from multiple retailers, giving users the freedom to browse a range of products and categories and shop without leaving TikTok.

Among those lessons: Embrace failure.

For one: Are we telling a unique story that accentuates our competitive advantage?

What does marketing entail for an early-stage company? One factor: identifying the problem you solve.

In a world where customers don't care about channels, be omnipresent.

More than ever, teams need money and permission to embrace "what if" and try out new tacks in creative, media, and strategy.

And what marketers can learn from the juggernaut that is Swift's long-running Eras tour.

In December 2020, Walgreens launched the Walgreens Advertising Group to much fanfare -- followed by a notable decline in emphasis on the company's retail media ambitions.

We all know that strong storytelling is essential for effective advertising. But what we often forget is that where and howyou tell that story can monumentally shift audience appreciation of your message. By starting a brand’s storyline with an ad, we lock the idea into the mold of the audience we assume we can reach. We craft a message that’s tailored to that audience, and measure our success by how well we captivate this audience. However, this sometimes ignores new audiences that may be interested in us, but who don’t show up in our research or planning. It also …

In a public relations coup in 2022, the brand's chocolate-chip cookie was the first food to be baked in space on the International Space Station.