How to Make Your Brand Feel Like a Local in Every City it Visits
    Just as we target our media buys, we need to understand how our brand experience fits in with the experience of a region.
    It's BYOP (Password), Not BYOD (Device)
    The travel industry can benefit from BYOP, because travelers are looking for ways to get rid of extra hardware weight.
    The Omnichannel Trap
    Savvy marketers should think about their communications channels the same way they think about their new products. Nobody would seriously propose an "omniproduct" strategy.
  • Direct Mail Still Effective With Hispanics
    In 2018, the direct-mail response rate for house lists was an incredible 9% -- nearly double that of the previous year.
    Matter Of Trust: Maintaining Customer Experience During M&A
    Your job during an M&A is to maintain trust with customers by keeping the lines of communication open and updating them on the improvements happening.
    Marketing in Health Systems: Asset, Not Expense
    Let's consider two extremes on the spectrum of valuing marketing: Amazon, a colossus swimming in revenue --- and hospitals, inundated with costs.
    7 Social Media Trends To Watch Out For Before 2020 Hits
    I see TikTok taking incremental ad budgets from Facebook, as momentum keeps swinging in the new network's favor.
  • How To Find The Right Multicultural Influencer
    Brands must make sure to drill down deeply into an influencer's metrics, paying special attention to the types of people that they attract.
  • MOMS
    5 Reasons Podcasts Should Be Part Of Your Marketing To Moms Strategy
    One reason: Podcasts are appointment listening.
    Trial Or Error? How To Avoid 3 Major Sampling Mistakes
    Among the mistakes: paying too much to drive trial, and over-engineering the creative.
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