• STRATEGY
    Consumer Capacity For Holiday Spend Uneven Again
    This year, consumer confidence numbers indicate that the highest and lowest income consumers are converging in cautiousness.
  • STRATEGY
    Create Loyalty With Connected Experiences
    Brand fidelity essentially translates to the strength of the brand bond with consumers.
  • MULTICULTURAL
    The Power And Importance Of Inclusive Storytelling
    Balancing authenticity and action is difficult. One tip: Know that identity is complicated, intersectional, and fluid.
  • METRICS
    Not All Marketing Data Is Created Equal
    To evaluate brand health, replace your vanity metrics with ones that offer real insights.
  • SOCIAL MEDIA
    The Homogenization Of Brands On TikTok
    Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product.
  • HOLIDAY
    Blending Experiences: The Secret To A Great Holiday Season
    Stores should also be thinking about "extra" services that let consumers get more out of the physical shopping experience, like salon treatments.
  • 4 Emerging Marketing Strategies to Try in 2022
    For example, use more video -- and invest in creating a strong brand image.
  • STRATEGY
    Raising Brave Brands: The Parenting Hack Every Risk-Averse Marketer Should Know
    Extending a few toddler parenting lessons to the world of brand management can ease the anxiety of daunting decisions. Here's a brief guide to help build your risk confidence.
  • LUXURY
    Using Print To Connect Luxury Brands And Consumers
    Brands can develop hyper-targeted content that creates genuine connections with consumers via integration of digital technology and print.
  • STRATEGY
    3 Disruptive Marketing Formats For The Holidays
    For example, livestream shopping offers consumers a new (and convenient) way to interact with brands, fostering an enhanced sense of connection.
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