Among the lifestyle factors that might prematurely age Gen Z: They're a generation especially likely to vape, a habit that can create facial wrinkles.

For one, diversify your social efforts. Every brand should be on multiple social media channels.

How can we discern true benefits from the buzz of novelty to figure out how AI should be implemented in our day-to-day lives?

Social media is a frontier for product development, not classic promotion. The key isn't leading consumers with a message; it's following them to understand what's working now.

The very tools that give pet-care marketers an unfair advantage are also the things that trap them inside a crowded cage of category sameness.

At the core of the ongoing conversation about AI in marketing is the nuanced way people perceive AI-generated content, a strong determinant of how it will be used.

With search behavior on the verge of a shift, advertisers should maintain a full-funnel approach to media where they can.

The city has a new visual identity. At the icon's core is a star shape, a direct reference to the shining star attraction, the Mall of America.

Leagues are going beyond live broadcasts and replays to deliver a greater range of content while offering marketers more options beyond simply buying ads.

What can brands learn from the brave new world of AI companions?