Santa won't be the only jolly one this holiday season; e-commerce retailers should expect to see double-digit sales growth during November and December. A survey from Deloitte found that 55% of respondents plan to shop online for gifts this year, surpassing in-store as the preferred method of holiday shopping for the first time ever.
New research suggests Hispanic Millennial shoppers are "a driving force" of the U.S. economy. This means that a wide margin of the market's $1.5 trillion purchasing power is now controlled by young adults between the ages of 18 to 32.
We're in the thick of it, people: Coolers are filled, grills are hot, Sundays are reserved for all things football ... but NFL ratings are down 15% since 2015, according to the Daily Wire. This comes as no surprise, though, with the rise of connected devices - everything from smart phones to smart TVs - consumption of football, overall, is evolving. Fans no longer have to be on their couch, with their TVs on, as soon as the whistle blows in fear of missing the game. They can plug in at a moment's notice, on any device, and even multitask …
Today's marketers want best-of-breed products that work together as if they were a native solution. Marketers can no longer rely on hubs that provide shallow data integrations. Instead, they need solutions that easily control data and automations between products, while also doing a lot of the heavy lifting for them.
We know that people trust their friends more than they trust ads; this was the case before social and digital media, and it'll be the case when we move on to the next innovation in communication. While influencer marketing might seem like a new development for the modern age, it's really just a new name for tried and true word-of-mouth marketing. In many ways, marketers wanted to apply the old models to the new mediums and channels, but even that is changing as digital influencer marketing matures.
When Peyton Manning retired from the NFL after quarterbacking the Denver Broncos to victory in Super Bowl 50, he did not fade from the public spotlight.
There's one (generational) group in particular that's bound to draw a marketer's attention: Gen Z. Though that class of digital and social natives is still a developing consumer group, it's one that retailers have become particularly interested in.
Discover how bad customer service creates opportunities for companies that can defy expectations and deliver excellent after-sales care.
The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you're pandering. When you reach out to address mutual needs in an authentic way, you're connecting. Awareness of this difference can mean gaining the loyalty of your audience versus being an object of ridicule, as politicians from Hillary Clinton to Donald Trump, as well as major brands have learned.
What would you do if you discovered that your brand may be leaving millions of dollars of revenue on the table by ignoring the age 55+ market?