by Maria Bailey on Nov 30, 1:36 PM
For example: Gain placement in digital gift guides for your product.
by Bryan Blackmon on Nov 25, 5:26 PM
These days, no pop-up shop or flashy display are needed. Great experiential has simply become great customer service.
by Arundati Dandapani on Nov 25, 11:51 AM
Over three-quarters of American internet users aged 13+ years listen to music via streaming, signaling new opportunities for brands to innovate with audio.
by Mack McKelvey on Nov 24, 1:57 PM
Do what you would normally do - gather and analyze data - but with a slightly different perspective.
by Sean King on Nov 23, 1:43 PM
Once we went into lockdown, podcast downloads immediately took a hit, but they came back pretty quickly.
by Matt Lang on Nov 20, 1:40 PM
Neuroscience research done by consumer goods conglomerate Mars found marketers have about two seconds to grab consumers' focus in digital channels.
by Nicole Garberg on Nov 19, 1:25 PM
Requesting performance feedback from your customers on a transactional basis is critical to identify gaps between expectation and experience in the moment.
by Corinne Casagrande on Nov 18, 2:12 PM
Performance advertising is not the same as promotion; it's simply holding media accountable for KPIs on a shorter timescale.
by on Nov 17, 2:34 PM
Strong corporate leadership right now means being able to adapt fast to a changing world.
by Phil Graham on Nov 16, 1:54 PM
Marketers should advance their current offerings to better serve the senior segment.