by Michael Baer on Feb 28, 1:30 PM
Most teams don't have the bandwidth to do everything they want to do -- so it's critical to stop doing things that take time away from core programs.
by Barb Olson on Feb 25, 1:35 PM
For one, expand experiences with strategic partners whose values align with and enhance your brand.
by Corinne Casagrande on Feb 24, 2:42 PM
If so, wouldn't that be one of the most important shifts in geographic targeting you need to adjust for in the past decade?
by Brad Carraway on Feb 23, 1:08 PM
Brand-relevant content drives audience engagement, social conversations, lead generation and conversions.
by Elise Stieferman on Feb 22, 1:31 PM
For example: Lean into the platform AI, but confirm with the human eye.
by Dan Jurek on Feb 19, 1:59 PM
For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough.
by Karla Fernandez Parker on Feb 17, 1:30 PM
In one report, Hispanics over-indexed versus the general population, with 95% of them using fintech.
by Harvey Chipkin on Feb 16, 2:35 PM
Context Travel positions itself as "connecting learners and curious travelers with a network of global experts," according to June Chin-Ramsey, CEO.
by Steve Cody on Feb 15, 12:16 PM
Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants.
by Jenn Stoll on Feb 14, 12:00 AM
For example, develop a monetized loyalty program.