Most teams don't have the bandwidth to do everything they want to do -- so it's critical to stop doing things that take time away from core programs.

For one, expand experiences with strategic partners whose values align with and enhance your brand.

If so, wouldn't that be one of the most important shifts in geographic targeting you need to adjust for in the past decade?

Brand-relevant content drives audience engagement, social conversations, lead generation and conversions.

For example: Lean into the platform AI, but confirm with the human eye.

For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough.

In one report, Hispanics over-indexed versus the general population, with 95% of them using fintech.

Context Travel positions itself as "connecting learners and curious travelers with a network of global experts," according to June Chin-Ramsey, CEO.

Three humor experts analyze two insurance commercials -- and one spot performed worse than this season's New York Giants.

For example, develop a monetized loyalty program.