by Doug Ryan on Dec 31, 9:00 AM
Think about your communications channels the same way you think about new products. Nobody would seriously propose an "omniproduct" strategy.
by Maria Bailey on Dec 30, 2:11 PM
One reason: Podcasts are appointment listening.
by Rebecca Brooks on Dec 27, 2:17 PM
What happens when the place where your consumer is actually buying your brand turns into a direct competitor, eating up your market share?
by Aaron Paquette on Dec 26, 11:10 AM
For one: Pay attention to societal trends. The rise of the young Muslim consumer arguably kicked modest fashion into overdrive.
by Alexandra Watkins on Dec 24, 10:50 AM
Bad names can happen when companies get carried away being "kree8tiv."
by Jose Villa on Dec 23, 12:05 PM
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation.
by Kelly Taylor on Dec 20, 3:39 PM
With its steady rise, the platform is testing more advertising capabilities, with more brands exploring new opportunities on it.
by Nicole Zhao on Dec 19, 2:16 PM
One tip: Pick a location with a "wow" factor.
by Matt Baird on Dec 18, 1:17 PM
With purchasing power and internet usage on the rise across the globe, more companies are offering localized content in other languages.
by Tariq Khan on Dec 17, 11:15 AM
As AI increasingly comprehends the subtext of people's emotions, the stronger the tools that brands will have to attract new customers.