HISPANICS
by Karla Fernandez Parker on Dec 16, 11:41 AM
For one, advertisers have overgeneralized an emphasis on Spanish-only.
HISPANICS
by Mario Carrasco on Dec 13, 1:29 PM
Multicultural consumers are authors of some of the most prevailing trends in 2019 and beyond.
STRATEGY
by Aaron Paquette on Dec 12, 11:33 AM
With more companies turning to meme marketing, what are the rules of engagement? For one, show some heart.
TRAVEL
by Harvey Chipkin on Dec 11, 12:14 PM
By using available customer information more intelligently, travel providers can deliver offers that consumers really want.
by Jon Last on Dec 10, 11:28 AM
Key sports marketing questions are no longer about how to do more with less, but how to break through amid the excesses of more.
STRATEGY
by Pamela Webber on Dec 9, 1:22 PM
The bevels and chisels trend creates a flat image that looks real enough to touch.
STRATEGY
by Patricia Lippe Davis on Dec 6, 2:17 PM
One tip: Look for opportunities to create full-funnel impact.
by Jonathan Kim on Dec 5, 11:26 AM
For one, don't underestimate the groundwork.
HEALTH CARE
by Beatriz Mallory on Dec 4, 12:24 PM
A widely used AI algorithm has steered black patients away from higher-quality care.
STRATEGY
by Laura Gurski on Dec 3, 3:36 PM
Are marketers overlooking one of the greatest sources of innovation this industry has to offer: consumers themselves?