by Karla Fernandez Parker on Dec 16, 11:41 AM
For one, advertisers have overgeneralized an emphasis on Spanish-only.
by Mario Carrasco on Dec 13, 1:29 PM
Multicultural consumers are authors of some of the most prevailing trends in 2019 and beyond.
by Aaron Paquette on Dec 12, 11:33 AM
With more companies turning to meme marketing, what are the rules of engagement? For one, show some heart.
by Harvey Chipkin on Dec 11, 12:14 PM
By using available customer information more intelligently, travel providers can deliver offers that consumers really want.
by Jon Last on Dec 10, 11:28 AM
Key sports marketing questions are no longer about how to do more with less, but how to break through amid the excesses of more.
by Pamela Webber on Dec 9, 1:22 PM
The bevels and chisels trend creates a flat image that looks real enough to touch.
by Patricia Lippe Davis on Dec 6, 2:17 PM
One tip: Look for opportunities to create full-funnel impact.
by Jonathan Kim on Dec 5, 11:26 AM
For one, don't underestimate the groundwork.
by Beatriz Mallory on Dec 4, 12:24 PM
A widely used AI algorithm has steered black patients away from higher-quality care.
by Laura Gurski on Dec 3, 3:36 PM
Are marketers overlooking one of the greatest sources of innovation this industry has to offer: consumers themselves?