Despite the extra fee, participating in buy now, pay later programs can help marketers bring in customers.
There will be a shift from short-term, advertising-campaign-focused marketing, toward a rounded approach to customer experience management.
Brand fidelity essentially translates to the strength of the brand bond with consumers.
For example, audience targeting: how granular is too granular?
Data democracy in action: keeping access widespread, but focusing its relevance to make it easier to understand -- and, most importantly, actionable.
Profits and societal progress aren't mutually exclusive; rather, they can go hand in hand. Imaginative use of data will help us get there.
New research suggests the market is set to grow three times faster than "traditional" ecommerce over the next three years.
Latino-owned businesses face myriad hurdles to getting affordable funding. Start with FICO scores, which often work against young entrepreneurs,
The company realized early on in the pandemic that it could leverage machine learning, particularly when it came to the predictive lifetime value of customers.
After becoming a household name with its direct-to-fan business, Cameo is increasingly known for facilitating clever B2C campaigns.